{"id":10640,"date":"2021-07-05T16:07:34","date_gmt":"2021-07-05T16:07:34","guid":{"rendered":"https:\/\/daoinsights.com\/?p=10640"},"modified":"2021-07-06T16:03:44","modified_gmt":"2021-07-06T16:03:44","slug":"lgbtq-in-todays-china-visibility-representation-and-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/exclusives\/lgbtq-in-todays-china-visibility-representation-and-marketing-campaigns\/","title":{"rendered":"LGBTQ+ in today\u2019s China &#8211; visibility, representation and marketing campaigns"},"content":{"rendered":"\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LGBTQ+ in today&#039;s China\" src=\"https:\/\/player.vimeo.com\/video\/571295439?dnt=1&amp;app_id=122963\" width=\"520\" height=\"293\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The Dao Insights team have produced a mini-documentary that explores the LGBTQ+ community in China, and their representation in Chinese society, family, media, the workplace, and in marketing campaigns.<\/p>\n\n\n\n<p>Read an edited version of the script below:<\/p>\n\n\n\n<p>Every year, <strong>June marks Pride Month<\/strong>, a celebration of the LGBTQ+ community, its rainbow flag, and the movement\u2019s progress globally.<\/p>\n\n\n\n<p>With every country evolving at their own pace, you may be wondering: <em>what\u2019s happening in China?<\/em><\/p>\n\n\n\n<p>Let\u2019s take a moment to delve into the latest developments amongst the country\u2019s <a href=\"https:\/\/www.zhihu.com\/question\/27945018\" target=\"_blank\" rel=\"noreferrer noopener\">estimated 70 million<\/a> LGBTQ+ people.<\/p>\n\n\n\n<p>Together, we\u2019ll look at the community\u2019s representation in Chinese society, family, media, the workplace, and in marketing campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LGBTQ+ recognition and societal attitudes<\/h2>\n\n\n\n<p>It\u2019s 2021, and China has come an awful long way in the last two decades. <a href=\"https:\/\/zh.wikipedia.org\/zh\/%E4%B8%AD%E5%8D%8E%E4%BA%BA%E6%B0%91%E5%85%B1%E5%92%8C%E5%9B%BDLGBT%E6%9D%83%E7%9B%8A\" target=\"_blank\" rel=\"noreferrer noopener\">Homosexuality was first decriminalised in 1997<\/a> and its mental disorder status was abolished in 2001.<\/p>\n\n\n\n<p>It\u2019s incredible what openness and more access to online information can do: <strong>people\u2019s attitudes towards the LGBTQ+ community have been, and still are, gradually shifting.<\/strong><\/p>\n\n\n\n<p>But change remains slow. The lack of laws referencing sexual or gender minorities and the unclear legal status of LGBTQ+ organisations have often made it more difficult to advance recognition and rights.<\/p>\n\n\n\n<p>While the urban middle class and young people are more accepting, being homosexual, and particularly being trans, is still not viewed as \u2018normal\u2019 in the mindsets of many Chinese people.<\/p>\n\n\n\n<p>This is especially true when it comes to their own family.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/issuu.com\/undp-china\/docs\/undp-ch-peg-being_lgbt_in_china_en\" target=\"_blank\" rel=\"noreferrer noopener\">2016 report by the UN<\/a> found that out of several different communities, including the workplace and school, families are the least accepting towards sexual and gender minorities. <strong>Over half (57.6%) of the families surveyed said they were likely to reject an LGBTQ+ relative.<\/strong><\/p>\n\n\n\n<p><em>Why might this be?<\/em><\/p>\n\n\n\n<p>Historically, Chinese culture places huge importance on <a href=\"https:\/\/daoinsights.com\/exclusives\/women-in-china-social-pressures-she-economy-and-media-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">social conformity<\/a>, the family unit, and the continuance of the family line. As such, older relatives often regard being LGBTQ+ as a challenge to raising the next generation. This can make coming out extremely difficult.<\/p>\n\n\n\n<p>However, the <strong>growing public support to legalise same-sex marriage <\/strong>became apparent in 2019 when an <a href=\"https:\/\/www.sixthtone.com\/ht_news\/1004987\/lgbt-supporters-lobby-for-same-sex-marriage-in-revised-civil-cod\" target=\"_blank\" rel=\"noreferrer noopener\">official announced<\/a> that legalising gay marriage was one of the most popular requests among the public during the drafting of the first <em>\u201cCivil Code\u201d<\/em>.<\/p>\n\n\n\n<p>Many believe that one of the largest barriers to increased acceptance is the lack of sex and gender education. In fact, the topic is completely excluded from China\u2019s curriculum.<\/p>\n\n\n\n<p>Sadly, as a result of this lack of acceptance, a <a href=\"https:\/\/www.scmp.com\/news\/people-culture\/gender-diversity\/article\/3138728\/chinas-lgbt-community-five-times-more-likely\" target=\"_blank\" rel=\"noreferrer noopener\">report by the Beijing LGBT Centre and the Chinese Academy of Sciences<\/a> found that China\u2019s LGBTQ+ community is up to five times more likely to develop depression compared to the general public.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LGBTQ+ visibility in media<\/h2>\n\n\n\n<p>But there is hope. <strong>Social media has, in recent years, created more visibility for the community <\/strong>and has been a space to promote awareness.<\/p>\n\n\n\n<p>Online users shared supportive comments on 17 May 2021 for the <a href=\"https:\/\/daoinsights.com\/news\/chinas-online-users-show-support-for-lgbtiq-community-on-idahot\/\" target=\"_blank\" rel=\"noreferrer noopener\">International Day Against Homophobia, Biphobia and Transphobia<\/a>&nbsp;(IDAHOTB). The hashtag <em>\u201c#517 the day to stand against homophobia\u201d<\/em> gained over 1.02 billion views on Weibo.<\/p>\n\n\n\n<p><a href=\"https:\/\/jingdaily.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jing Daily<\/a> told us:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;China\u2019s younger generations, in particular those born post-90s and post-00s, are more open to discussing and sharing sexual preferences on social media. They have also provided huge support for public figures who do so. A prominent example of this is transgender influencer Abbily &#8211; she received nearly one million likes when she shared a post about her gender-affirming surgery on Weibo!&#8221;<\/p><\/blockquote><\/figure>\n\n\n\n<p>There has also been an <a href=\"https:\/\/radiichina.com\/pronouns-chinese-queers\/\" target=\"_blank\" rel=\"noreferrer noopener\">evolving conversation about pronouns<\/a> in China with different forms of ta (TA or X\u4e5f) being commonly used among the queer and transgender community, as well as appearing on creator\u2019s pages on <a href=\"https:\/\/daoinsights.com\/works\/bilibili-grows-from-niche-anime-audience-to-powerful-gen-z-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gen-Z\u2019s favourite video platform Bilibili<\/a>.<\/p>\n\n\n\n<p>Bilibili has also reacted to the growing acceptance by offering traffic support to lesbian creators.<\/p>\n\n\n\n<p>Meanwhile, <strong>more and more young homosexual couples are coming out on Douyin<\/strong>, China\u2019s TikTok. They see it as one of the safest platforms to share their daily lives with their partners due to its younger, more supportive audience.<\/p>\n\n\n\n<p>China is also <strong>home to one of the world\u2019s largest gay social apps, Blued,<\/strong> which made history when it went public in 2020. It has over 15 million users in China, 6 million of which use the app at least once a month and its founder, Ma Baoli \u9a6c\u4fdd\u529b was awarded \u2018Man of the Year\u2019 by GQ China.&nbsp;<\/p>\n\n\n\n<p>However, there are still barriers&#8230;<\/p>\n\n\n\n<p>Earlier this month, Li Ying, a member of China\u2019s national women\u2019s soccer team, became one of a very small number of state-employed athletes <a href=\"https:\/\/twitter.com\/violazhouyi\/status\/1408236630326996993?s=21\" target=\"_blank\" rel=\"noreferrer noopener\">to come out publicly<\/a>. Her Weibo announcement received both positive and hate-filled comments and was later deleted.<\/p>\n\n\n\n<p>This event highlights the <strong>pressure on LGBTQ+ celebrities<\/strong>. They feel the need to keep a low profile about their sexuality and identity or use subtle messaging if they want their career to survive.<\/p>\n\n\n\n<p>The hugely popular dancer and TV show host <strong>Jin Xing is relatively silent about her trans identity <\/strong>within China. She has only spoken about it more openly abroad, including <a href=\"https:\/\/www.weforum.org\/events\/world-economic-forum-annual-meeting-2020\/sessions\/an-insight-an-idea-with-jin-xing-4e24e8770a\">at the World Economic Forum<\/a>&nbsp;in 2020.<\/p>\n\n\n\n<p>Censorship regulations on TV also restrict what can be shown, and, in 2016, authorities banned depictions of gay people on TV shows.<\/p>\n\n\n\n<p>This even led to parts of the <a href=\"https:\/\/www.bbc.co.uk\/news\/blogs-trending-44066237\" target=\"_blank\" rel=\"noreferrer noopener\">Eurovision song contest being censored<\/a> for featuring rainbow flags and tattoos relating to homosexuality.<\/p>\n\n\n\n<p>Yet, despite this, <a href=\"https:\/\/daoinsights.com\/opinions\/march-celebrity-spotlight-simon-gong-and-zhang-zhehan\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u2018boy love\u2019 dramas<\/a> are becoming an increasingly popular genre in China. Based on novels that feature gay romance, the on-screen versions show no clear symbol of sexuality and blur the lines between romantic same-sex love and friendship. This seems to make it more acceptable to censors and their Chinese audience.<\/p>\n\n\n\n<p><em>Word of Honor <\/em>is one such \u2018boy love\u2019 show which has gained a huge following. Publication Radii has explored how fans have even sought to <a href=\"https:\/\/radiichina.com\/word-of-honor\/\" target=\"_blank\" rel=\"noreferrer noopener\">dissect the \u2018true meaning\u2019 behind the script<\/a>. One online user claimed that he could tell through lipreading that the line \u201cputting a dead rat in his mom\u2019s sheets,\u201d had been changed to&nbsp;\u201cI went to bed with my lover and we could not get enough of each other\u201d to avoid censorship.<\/p>\n\n\n\n<p>Some luxury brands have even <strong>signed endorsement deals with the stars of &#8216;boy love&#8217; dramas <\/strong>to indirectly associate themselves with the LGBTQ+ community in China.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LGBTQ+ inclusion in the workplace<\/h2>\n\n\n\n<p>So, what\u2019s it like to be LGBTQ+ in the workplace?<\/p>\n\n\n\n<p>Interestingly, China\u2019s <a href=\"http:\/\/english.www.gov.cn\/archive\/laws_regulations\/2014\/08\/23\/content_281474983042585.htm\">Law on the Promotion of Employment<\/a> prohibits discrimination on the basis of ethnic background, race, gender, or religious belief, but does not reference sexual minorities.<\/p>\n\n\n\n<p>As a result, many people choose to hide their sexual orientation from their colleagues. As of 2016, 75% of Chinese people hadn\u2019t come out in their workplace, <a href=\"https:\/\/issuu.com\/undp-china\/docs\/undp-ch-peg-being_lgbt_in_china_en\">according to a UN survey<\/a>.<\/p>\n\n\n\n<p>However, a new report (<a href=\"https:\/\/mp.weixin.qq.com\/s\/OUAh9cO-hnvm_hzxfxjjaA\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate LGBT+ Diversity and Inclusion China Report<\/a>) &nbsp;by the Beijing LGBT Centre and Peking University found that employees are more willing to recommend their company, will be more committed to work, and will experience less discrimination themselves, if their employers are LGBTQ+ inclusive.<\/p>\n\n\n\n<p>So, what actions have companies been taking to achieve this?<\/p>\n\n\n\n<p>Some companies, such as <a href=\"https:\/\/www.linkedin.cn\/company\/dniconsulting\" target=\"_blank\" rel=\"noreferrer noopener\">Diversity &amp; Inclusion Consulting<\/a>,&nbsp;work throughout the year to <strong>support the LGBTQ+ community in China and promote inclusion<\/strong> in the workplace.<\/p>\n\n\n\n<p>D&amp;I Consulting co-founders Ivy Wong and Charlene Liu shared with us how the company had sought to inspire change during Pride Month. They held a job fair to offer the community a chance to network, find job opportunities, and attend career workshops. Business leaders from over 30 local and multi-national companies, including Apple, Bloomberg, EY, Deloitte, Microsoft, and PwC, attended, offered job vacancies, and shared how they have localised their company values in China.<\/p>\n\n\n\n<p><a href=\"https:\/\/daoinsights.com\/works\/farfetch-expands-presence-in-chinas-luxury-market-with-alibaba-funding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Luxury e-commerce retailer Farfetch<\/a> shared pictures of activities in their Beijing, Shanghai, and Hong Kong offices during Pride Month. They also <a href=\"https:\/\/mp.weixin.qq.com\/s\/v6uA9KWFkpiBWmaQVIbNTg\" target=\"_blank\" rel=\"noreferrer noopener\">held an Open Day<\/a> exclusively for LGBTQ+ individuals and allies interested in Farfetch&#8217;s opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pride Month and events to support the community<\/h2>\n\n\n\n<p>Outside the workplace, what other events are taking place for the LGBTQ+ community?<\/p>\n\n\n\n<p>ShanghaiPRIDE was established in 2009 as an annual volunteer-run festival to show support for the LGBTQ+ community. It is <strong>China\u2019s largest Pride event<\/strong>. The organisation holds art exhibitions, parties, a film and theatre festival, sports competitions, job fairs, and open days.<\/p>\n\n\n\n<p>The main Pride event was cancelled permanently in 2020, which one of <a href=\"https:\/\/daoinsights.com\/exclusives\/progress-and-challenges-for-chinas-lgbtq-community-an-interview-with-raymond-phang\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShanghaiPRIDE\u2019s co-founders described to us as<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cA setback for a lot of organisations that are working in different areas to support the community as Pride was unique in the way that it bridged different areas and organisations. However, it is positive to see some community organisations doing more events as a result, including those in other cities who have been inspired by ShanghaiPRIDE.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p>Aside from Shanghai, most LGBTQ+ events and organisations are concentrated in other large cities, like Beijing, Chengdu and Guangzhou. Organisers in these cities also hold Pride events and queer film festivals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pride campaigns and marketing to LGBTQ+ consumers<\/h2>\n\n\n\n<p>In the west, rainbows dominate shopfronts and adverts during June in what is often described as \u201crainbow washing\u201d. This is slightly different in China, where Pride Month campaigns are much more of a recent phenomenon.<\/p>\n\n\n\n<p>How have <a href=\"https:\/\/focus.cbbc.org\/do-brands-celebrate-pride-month-in-china\/#.YNxFG5NKjPi\" target=\"_blank\" rel=\"noreferrer noopener\">brands celebrated Pride in China<\/a> this year?<\/p>\n\n\n\n<p>Nowadays the conversation about LGBTQ+ inclusivity is not restricted to June, as<strong> consumers become more sensitive to which brands are showing genuine inclusivity year-round<\/strong>.<\/p>\n\n\n\n<p>This year, many companies started to engage consumers in May to coincide with the International Day Against Homophobia, Transphobia and Biphobia.<\/p>\n\n\n\n<p>For example, luxury brand Dior took a strong stance in naming the previously mentioned trans celebrity Jin Xing as an ambassador for its signature fragrance, Dior J\u2019adore.<\/p>\n\n\n\n<p>On 17 May,&nbsp;<a href=\"https:\/\/daoinsights.com\/works\/coca-cola-and-bolons-rainbow-glasses-inspire-lgbtq-conversation-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coca-Cola worked with glasses brand Bolon<\/a> to produce an array of snazzy rainbow-coloured sunglasses which were given out for free in an online lucky draw. The two brands aimed to inspire a conversation of diversity and inclusivity with the slogan \u201cDon\u2019t be afraid of difference, see the rainbow\u201d (\u4e0d\u6015\u4e0d\u540c\uff0c\u770b\u89c1\u5f69\u8679).<\/p>\n\n\n\n<p>In its third Pride campaign in China, <a href=\"https:\/\/daoinsights.com\/news\/ugg-and-levis-among-brands-to-launch-lgbtq-pride-campaigns-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">Levi\u2019s worked with Absolut<\/a> to launch limited-edition gift boxes featuring both brands\u2019 Pride products. <strong>Absolut also teamed up with ShanghaiPRIDE to sponsor their iconic RNBW party<\/strong>, as well as working with Taiwanese singer and vocal LGBTQ+ supporter Jolin Tsai.<\/p>\n\n\n\n<p>Absolut wasn\u2019t the only brand to get partying: <strong>Farfetch co-hosted an event with China\u2019s first voguing and ballroom culture platform<\/strong>, Voguing Shanghai, on 17 June. The event brought together the LGBTQ+ community at the city\u2019s most famous club, Shanghai 44kw.<\/p>\n\n\n\n<p>UGG was another brand to <a href=\"https:\/\/daoinsights.com\/news\/ugg-and-levis-among-brands-to-launch-lgbtq-pride-campaigns-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">promote its campaign<\/a> ahead of Pride Month on 20 May for love-themed festival 520. The brand localised its global campaign with <strong>social media endorsements from Jiang Sida<\/strong>, a famous gay celebrity, and two lesbian influencer couples.<\/p>\n\n\n\n<p>Unsurprisingly, a similar theme of self-love and acceptance ran through most campaigns, but it isn\u2019t just international brands that are making their voice heard.<\/p>\n\n\n\n<p>Chinese brands like the lingerie label <a href=\"https:\/\/jingdaily.com\/lgbt-china-pride-brands-dior-neiwai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Neiwai have expressed vocal support<\/a> for the LGBTQ+ community in recent campaigns.<\/p>\n\n\n\n<p>However, more explicit references to the LGBTQ+ community are rare among Chinese companies.<\/p>\n\n\n\n<p>Hence, why Alibaba\u2019s Tmall <a href=\"https:\/\/www.scmp.com\/news\/china\/society\/article\/3045435\/does-chinas-response-lgbt-couples-tmall-advert-signal-acceptance\" target=\"_blank\" rel=\"noreferrer noopener\">caused quite a stir<\/a> when it showed an outwardly gay couple returning home to their family in its 2020 Chinese New Year campaign.<\/p>\n\n\n\n<p>Sky Canaves of Jing Daily commented that foreign brands can learn from <strong>local Chinese businesses about how to develop more emotional and authentic campaigns<\/strong> which tap into societal and cultural phenomena, such as themes of family rejection and reconciliation.<\/p>\n\n\n\n<p>As well as sharing far-reaching messages of acceptance during Pride Month, brands can resonate with their audience by <strong>understanding the intersectionality that exists within the queer community <\/strong>and focusing on a specific cause where they can impose change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The road ahead for China\u2019s LGBTQ+ community<\/h2>\n\n\n\n<p>So, what does the future hold for China\u2019s LGBTQ+ community?<\/p>\n\n\n\n<p>While China\u2019s younger generations are becoming more and more accepting, there still is a long way to go to break down barriers linked to traditional family values and official societal recognition. We will see faster progress in urban areas which will, in time, trickle down to rural China.<\/p>\n\n\n\n<p>Social media and conversations on them, no matter how controlled, will continue to help foster awareness about LGBTQ+ issues.<\/p>\n\n\n\n<p>The number of brands launching Pride campaigns in China will keep growing. We will see more companies make bolder moves like working with LGBTQ+ influencers and engaging the community directly.<\/p>\n\n\n\n<p>As 2021 Pride Month draws to a close, there are signs of progress for China\u2019s LGBTQ+ community.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Many thanks to our contributors:<\/strong><\/p>\n\n\n\n<p>Raymond Phang &#8211; <a href=\"https:\/\/www.shpride.com\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">ShanghaiPRIDE<\/a><\/p>\n\n\n\n<p>Ivy Wong and Charlene Liu &#8211; <a href=\"https:\/\/www.linkedin.cn\/company\/dniconsulting\" target=\"_blank\" rel=\"noreferrer noopener\">D&amp;I Consulting<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/jingdaily.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jing Daily<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/radiichina.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Radii<\/a> <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Media used:<\/strong><\/p>\n\n\n\n<p>Weibo &#8220;\u540c\u5fd7\u4e4b\u58f0&#8221;&nbsp;<a href=\"https:\/\/m.weibo.cn\/1664065962\/4646313888845609\">https:\/\/m.weibo.cn\/1664065962\/4646313888845609<\/a><\/p>\n\n\n\n<p>Videvo &#8220;Painting Pride Flag onto Face&#8221;&nbsp;<a href=\"https:\/\/www.videvo.net\/video\/painting-pride-flag-onto-face\/455120\/\">https:\/\/www.videvo.net\/video\/painting-pride-flag-onto-face\/455120\/<\/a><\/p>\n\n\n\n<p>8TV Mandarin News &#8220;\u4e9a\u6d32\u7b2c\u4e00\uff01&nbsp;\u53f0\u6e7e\u627f\u8ba4\u540c\u6027\u5a5a\u59fb&nbsp;\u4f17\u4eba\u6fc0\u52a8\u54ed\u4e86&#8221;&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=yE8e41hlw5U&amp;t=13s\">https:\/\/www.youtube.com\/watch?v=yE8e41hlw5U&amp;t=13s<\/a><\/p>\n\n\n\n<p>Inkstone &#8220;Shanghai Pride turns 10&#8221;&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=BnKm_4HG2P0&amp;t=3s\">https:\/\/www.youtube.com\/watch?v=BnKm_4HG2P0&amp;t=3s<\/a><\/p>\n\n\n\n<p>South China Morning Post &#8220;Taiwan holds Asia\u2019s first legal gay weddings, in a boost for LGBT communities&#8221;&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=8dT7SoHRwoM&amp;t=3s\">https:\/\/www.youtube.com\/watch?v=8dT7SoHRwoM&amp;t=3s<\/a><\/p>\n\n\n\n<p>Videvo &#8220;Tracking Away from Pride Flag on Hand&#8221;&nbsp;<a href=\"https:\/\/www.videvo.net\/video\/tracking-away-from-pride-flag-on-hand\/455119\/\">https:\/\/www.videvo.net\/video\/tracking-away-from-pride-flag-on-hand\/455119\/<\/a><\/p>\n\n\n\n<p>South China Morning Post &#8220;Hugs for LGBT support in China&#8221;&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=LEXme91w0AQ\">https:\/\/www.youtube.com\/watch?v=LEXme91w0AQ<\/a><\/p>\n\n\n\n<p>Shanghai Pride &#8220;ShanghaiPRIDE 2020 Workplace and Community D&amp;I&#8221;&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=MFrcmIGSp1s&amp;t=12s\">https:\/\/www.youtube.com\/watch?v=MFrcmIGSp1s&amp;t=12s<\/a><\/p>\n\n\n\n<p>Videvo &#8220;Satellite Flying Over Denver&#8221;&nbsp;<a href=\"https:\/\/www.videvo.net\/video\/satellite-flying-over-denver\/454996\/\">https:\/\/www.videvo.net\/video\/satellite-flying-over-denver\/454996\/<\/a><\/p>\n\n\n\n<p>Videvo &#8220;Pride Flag Blowing in the Wind&#8221;&nbsp;<a href=\"https:\/\/www.videvo.net\/video\/pride-flag-blowing-in-the-wind\/455121\/\">https:\/\/www.videvo.net\/video\/pride-flag-blowing-in-the-wind\/455121\/<\/a><\/p>\n\n\n\n<p>FRANCE 24 English &#8220;Forbidden love: Being gay in China&#8221;&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=pM6izogVLWA&amp;t=250s\">https:\/\/www.youtube.com\/watch?v=pM6izogVLWA&amp;t=250s<\/a><\/p>\n\n\n\n<p>ABC News In-depth &#8220;Being Gay In Deeply Conservative China | Foreign Correspondent&#8221;&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=IoGYl_m5EYw&amp;t=182s\">https:\/\/www.youtube.com\/watch?v=IoGYl_m5EYw&amp;t=182s<\/a><\/p>\n\n\n\n<p>Hafu Go &#8220;Studying 24 Hours With The World&#8217;s Smartest Students&#8221;&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=u35PM5xRdaA\">https:\/\/www.youtube.com\/watch?v=u35PM5xRdaA<\/a><\/p>\n\n\n\n<p>Bloomberg Quicktake &#8220;China&#8217;s Largest Gay-Dating App is Transforming Society&#8221;&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=xX_HebeypLk\">https:\/\/www.youtube.com\/watch?v=xX_HebeypLk<\/a><\/p>\n\n\n\n<p>The AFC Hub &#8220;Hotshots: Li Ying (China PR) \u2013 2018 AFC Women\u2019s Asian Cup&#8221;&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=pLRqsmlacB4\">https:\/\/www.youtube.com\/watch?v=pLRqsmlacB4<\/a><\/p>\n\n\n\n<p>CNBC International TV &#8220;Chinese TV star Jin Xing discusses gender reassignment | CNBC Conversation&#8221;&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=LgclsweVmwg\">https:\/\/www.youtube.com\/watch?v=LgclsweVmwg<\/a><\/p>\n\n\n\n<p>Eurovision Song Contest &#8220;Opening of the show and Flag Parade &#8211; Eurovision 2019&#8221; <a href=\"https:\/\/www.youtube.com\/watch?v=rub73V1n0NU\">https:\/\/www.youtube.com\/watch?v=rub73V1n0NU<\/a><\/p>\n\n\n\n<p>Videvo &#8220;Business Men in Downtown Hong Kong&#8221;&nbsp;<a href=\"https:\/\/www.videvo.net\/video\/business-men-in-downtown-hong-kong\/7934\/\">https:\/\/www.videvo.net\/video\/business-men-in-downtown-hong-kong\/7934\/<\/a><\/p>\n\n\n\n<p>Shanghai Pride &#8220;ShanghaiPRIDE 2017 Recap Video 2017\u4e0a\u6d77\u9a84\u50b2\u8282\u56de\u987e\u89c6\u9891&#8221;&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=tyXfYFVG4h0\">https:\/\/www.youtube.com\/watch?v=tyXfYFVG4h0<\/a><\/p>\n\n\n\n<p>Videvo &#8220;Low Angle Handheld Shot Looking Up at Pride Flag&#8221;&nbsp;<a href=\"https:\/\/www.videvo.net\/video\/low-angle-handheld-shot-looking-up-at-pride-flag\/678274\/\">https:\/\/www.videvo.net\/video\/low-angle-handheld-shot-looking-up-at-pride-flag\/678274\/<\/a><\/p>\n\n\n\n<p>Videvo &#8220;Tracking Shot of Pride Artwork Painted on Ground In Birmingham&#8221;&nbsp;<a href=\"https:\/\/www.videvo.net\/video\/tracking-shot-of-pride-artwork-painted-on-ground-in-birmingham\/607468\/\">https:\/\/www.videvo.net\/video\/tracking-shot-of-pride-artwork-painted-on-ground-in-birmingham\/607468\/<\/a><\/p>\n\n\n\n<p>Videvo &#8220;Crowded Zebra Crossing&#8221;&nbsp;<a href=\"https:\/\/www.videvo.net\/video\/crowded-zebra-crossing\/8160\/\">https:\/\/www.videvo.net\/video\/crowded-zebra-crossing\/8160\/<\/a><\/p>\n\n\n\n<p>VOA News &#8220;Gay Chinese couple talks about acceptance in US vs. China&#8221;&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=XjIIp3YrTBw&amp;t=19s\">https:\/\/www.youtube.com\/watch?v=XjIIp3YrTBw&amp;t=19s<\/a><\/p>\n\n\n\n<p>UGG\u5b98\u65b9\u5fae\u535a&nbsp;<a href=\"https:\/\/m.weibo.cn\/status\/4639276627395603\">https:\/\/m.weibo.cn\/status\/4639276627395603<\/a><\/p>\n\n\n\n<p>Levis\u4e2d\u56fd&nbsp;&#8220;Levi&#8217;s\u00ae 2021 Pride\u5f69\u8679\u7cfb\u5217\u9a84\u50b2\u4e0a\u5e02&#8221;&nbsp;<a href=\"https:\/\/weibo.com\/tv\/show\/1034:4643225097666657?from=old_pc_videoshow\">https:\/\/weibo.com\/tv\/show\/1034:4643225097666657?from=old_pc_videoshow<\/a><\/p>\n\n\n\n<p>FARFETCH\u53d1\u53d1\u5947&nbsp;&#8220;PRIDE MONTH PARTY&#8221;&nbsp;<a href=\"https:\/\/weibo.com\/tv\/show\/1034:4649501840048232?from=old_pc_videoshow\">https:\/\/weibo.com\/tv\/show\/1034:4649501840048232?from=old_pc_videoshow<\/a><\/p>\n\n\n\n<p>FARFETCH\u53d1\u53d1\u5947&nbsp;&#8220;\u65e0\u6240\u754f\uff0c\u65e0\u6240\u8c13\uff0c\u53ea\u5728\u53d1\u53d1\u5947&#8221;&nbsp;<a href=\"https:\/\/weibo.com\/tv\/show\/1034:4643292131033128?from=old_pc_videoshow\">https:\/\/weibo.com\/tv\/show\/1034:4643292131033128?from=old_pc_videoshow<\/a><\/p>\n\n\n\n<p>FARFETCH\u53d1\u53d1\u5947\u00a0&#8220;\u65e0\u6240\u754f\uff0c\u65e0\u6240\u8c13\uff0c\u53ea\u5728\u53d1\u53d1\u5947\uff5c\u4fdd\u7559\u81ea\u6211\u6e29\u67d4\u575a\u5b9a\uff0cShirelyMilan&#8221;\u00a0<a href=\"https:\/\/weibo.com\/tv\/show\/1034:4643310225260633?from=old_pc_videoshow\">https:\/\/weibo.com\/tv\/show\/1034:4643310225260633?from=old_pc_videoshow<\/a><\/p>\n\n\n\n<p>FARFETCH\u53d1\u53d1\u5947&nbsp;&#8220;\u65e0\u6240\u754f\uff0c\u65e0\u6240\u8c13\uff0c\u53ea\u5728\u53d1\u53d1\u5947\uff5c\u53bb\u505a\u5c31\u597d\u4e0d\u5fc5\u591a\u8a00\uff0c\u83b2\u9f99\u9752&#8221;&nbsp;<a href=\"https:\/\/weibo.com\/tv\/show\/1034:4643310745354262?from=old_pc_videoshow\">https:\/\/weibo.com\/tv\/show\/1034:4643310745354262?from=old_pc_videoshow<\/a><\/p>\n\n\n\n<p>\u5a31\u7406&nbsp;&#8220;\u300a\u4e0d\u4e00\u6837\u53c8\u600e\u6837\u300b&#8221;&nbsp;<a href=\"https:\/\/weibo.com\/tv\/show\/1034:4637786670825536?from=old_pc_videoshow\">https:\/\/weibo.com\/tv\/show\/1034:4637786670825536?from=old_pc_videoshow<\/a><\/p>\n\n\n\n<p>\u9635\u96e8\u5728\u542c&nbsp;&#8220;\u6881\u9759\u8339&amp;\u827e\u6021\u826f\u300a\u6f02\u6d0b\u8fc7\u6d77\u6765\u770b\u4f60\u300b&nbsp;\u548c\u4f60\u4e00\u8d77\u770b\u5f69\u8679&nbsp;@\u9635\u96e8\u5728\u542c&#8221;&nbsp;<a href=\"https:\/\/weibo.com\/tv\/show\/1034:4637762134147097?from=old_pc_videoshow\">https:\/\/weibo.com\/tv\/show\/1034:4637762134147097?from=old_pc_videoshow<\/a><\/p>\n\n\n\n<p>\u5317\u4eac\u9177\u513f\u5408\u5531\u56e2&nbsp;&#8220;\u300a\u79d8\u5bc6\u6e2f\u300b\u9884\u544a\u7247&nbsp;\u5317\u4eac\u9177\u513f\u5408\u5531\u56e25.17\u56fd\u9645\u4e0d\u518d\u6050\u540c\u65e5\u7279\u522b\u7b56\u5212&#8221;&nbsp;<a href=\"https:\/\/weibo.com\/tv\/show\/1034:4637262114390138?from=old_pc_videoshow\">https:\/\/weibo.com\/tv\/show\/1034:4637262114390138?from=old_pc_videoshow<\/a><\/p>\n\n\n\n<p>MomentZ\u8ff7\u4e4b&nbsp;&#8220;\u505a\u81ea\u5df1\uff0c\u4eab\u771f\u6211&#8221;&nbsp;<a href=\"https:\/\/weibo.com\/tv\/show\/1034:4652762718470154?from=old_pc_videoshow\">https:\/\/weibo.com\/tv\/show\/1034:4652762718470154?from=old_pc_videoshow<\/a><\/p>\n\n\n\n<p>DIOR\u8fea\u5965&nbsp;&#8220;DIOR\u8fea\u5965&nbsp;\u771f\u6211\u5973\u6027&#8221;&nbsp;<a href=\"https:\/\/weibo.com\/tv\/show\/1034:4639055674278010?from=old_pc_videoshow\">https:\/\/weibo.com\/tv\/show\/1034:4639055674278010?from=old_pc_videoshow<\/a><\/p>\n\n\n\n<p>\u745e\u5178\u9a7b\u534e\u5927\u4f7f\u9986\u5fae\u535a&nbsp;&#8220;\u7231\u6ca1\u6709\u6240\u4ee5\u7136&#8221;&nbsp;<a href=\"https:\/\/weibo.com\/tv\/show\/1034:4504522643669028?from=old_pc_videoshow\">https:\/\/weibo.com\/tv\/show\/1034:4504522643669028?from=old_pc_videoshow<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>Check out our other documentaries:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-dao-insights wp-block-embed-dao-insights\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"djja3khNgr\"><a href=\"https:\/\/daoinsights.com\/exclusives\/women-in-china-social-pressures-she-economy-and-media-representation\/\">Women in China &#8211; social pressures, \u2018She-Economy\u2019 and media representation<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Women in China &#8211; social pressures, \u2018She-Economy\u2019 and media representation&#8221; &#8212; Dao Insights\" src=\"https:\/\/daoinsights.com\/exclusives\/women-in-china-social-pressures-she-economy-and-media-representation\/embed\/#?secret=Qya3aOSCzj#?secret=djja3khNgr\" data-secret=\"djja3khNgr\" width=\"520\" height=\"293\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-dao-insights wp-block-embed-dao-insights\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"hTjubXFCyT\"><a href=\"https:\/\/daoinsights.com\/exclusives\/bytedance-who-is-the-tech-giant-behind-the-tiktok-phenomenon\/\">ByteDance &#8211; who is the tech giant behind the TikTok phenomenon?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;ByteDance &#8211; who is the tech giant behind the 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traditions in modern China&#8221; &#8212; Dao Insights\" src=\"https:\/\/daoinsights.com\/exclusives\/chinese-new-year-and-its-evolving-traditions-in-modern-china\/embed\/#?secret=vyfkMuYG6z#?secret=NOf2LR36D4\" data-secret=\"NOf2LR36D4\" width=\"520\" height=\"293\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Dao Insights team have produced a mini-documentary that explores the LGBTQ+ community in China, and their representation in Chinese society, family, media, the workplace, and in marketing campaigns. Read an edited version of the script below: Every year, June marks Pride Month, a celebration of the LGBTQ+ community, its rainbow flag, and the movement\u2019s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[118],"tags":[120,131,68,125,132,62],"class_list":["post-10640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exclusives","tag-exclusives-video-documentaries","tag-gen-z","tag-industries-society-culture","tag-industries-women-in-china","tag-lgbtq","tag-news-marketing-branding","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Documentary: LGBTQ+ in Today\u2019s China | Dao Insights<\/title>\n<meta name=\"description\" content=\"In our latest documentary, learn about representation &amp; visibility for China&#039;s LGBTQ+ community in society, family, media, the workplace, and marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/exclusives\/lgbtq-in-todays-china-visibility-representation-and-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Documentary: LGBTQ+ in Today\u2019s China | Dao Insights\" \/>\n<meta property=\"og:description\" content=\"In our latest documentary, learn about representation &amp; visibility for China&#039;s LGBTQ+ community in society, family, media, the workplace, and marketing campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daoinsights.com\/exclusives\/lgbtq-in-todays-china-visibility-representation-and-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Dao Insights\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-05T16:07:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-06T16:03:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2021\/06\/LGBTQ-doc-cover-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dao Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Documentary: LGBTQ+ in Today\u2019s China | Dao Insights\" \/>\n<meta name=\"twitter:description\" content=\"In our latest documentary, learn about representation &amp; 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