{"id":40855,"date":"2024-10-18T08:46:32","date_gmt":"2024-10-18T08:46:32","guid":{"rendered":"https:\/\/daoinsights.com\/?p=40855"},"modified":"2024-10-18T08:46:43","modified_gmt":"2024-10-18T08:46:43","slug":"environmental-leeder-mcdonalds-opens-first-four-zeros-restaurant-in-china","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/environmental-leeder-mcdonalds-opens-first-four-zeros-restaurant-in-china\/","title":{"rendered":"Environmental LEEDer? McDonald\u2019s opens first \u201cFour Zeros\u201d restaurant in China"},"content":{"rendered":"\n<p>After opening its Zero Carbon restaurants in Beijing and Guangzhou, both certified by LEED (Leadership in Energy and Environmental Design), McDonald\u2019s finally unveiled its first LEED Four Zeros restaurant in China at the <a href=\"https:\/\/news.sohu.com\/a\/816819356_121010226\" target=\"_blank\" rel=\"noreferrer noopener\">Meisha Vanke, Shenzhen<\/a>. Four Zeros means the restaurant is certified in all four categories from <strong>LEED: LEED Zero Carbon, LEED Zero Energy, LEED Zero Water and LEED Zero Waste<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-dao-insights wp-block-embed-dao-insights\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"VUuVFfJp9Q\"><a href=\"https:\/\/daoinsights.com\/news\/mcdonalds-china-steps-up-sustainability-with-regenerative-agriculture-scheme\/\">McDonald\u2019s China steps up sustainability with Regenerative Agriculture Scheme<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;McDonald\u2019s China steps up sustainability with Regenerative Agriculture Scheme&#8221; &#8212; Dao Insights\" src=\"https:\/\/daoinsights.com\/news\/mcdonalds-china-steps-up-sustainability-with-regenerative-agriculture-scheme\/embed\/#?secret=V8NUauaIlw#?secret=VUuVFfJp9Q\" data-secret=\"VUuVFfJp9Q\" width=\"520\" height=\"293\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The restaurant opened its doors on 15 October. For the launch, McDonald\u2019s teamed up with the viral Baby Shark IP from South Korea\u2019s children\u2019s education brand Pinkfong to release a song called \u201cMcDonald\u2019s Green Restaurant\u201d and its <a href=\"https:\/\/weibo.com\/tv\/show\/1034:5089475601039369?from=old_pc_videoshow\" target=\"_blank\" rel=\"noreferrer noopener\">promotional video<\/a>, based on the IP\u2019s children\u2019s song \u201cBaby Shark Dance\u201d. For the new restaurant opening, McDonald\u2019s launched a themed prized draw to win merch, free Filet-O-Fish burgers and a calendar, as well as weekly reports on its app and Mini-Program.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"40858\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-2-1024x683.jpg\" alt=\"\" class=\"wp-image-40858\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-2-1024x683.jpg 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-2-300x200.jpg 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-2-768x512.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-2-1536x1024.jpg 1536w, https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-2-2048x1365.jpg 2048w, https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-2-1870x1246.jpg 1870w, https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-2-400x267.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-2-800x533.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"40857\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-3-1024x683.jpg\" alt=\"\" class=\"wp-image-40857\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-3-1024x683.jpg 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-3-300x200.jpg 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-3-768x512.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-3-1536x1024.jpg 1536w, https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-3-2048x1365.jpg 2048w, https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-3-1870x1246.jpg 1870w, https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-3-400x267.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-3-800x533.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Image: McDondald&#8217;s\/Weibo<\/figcaption><\/figure>\n\n\n\n<p>With the help of Baby Shark, McDonald\u2019s created an educational post discussing the innovation applied to the new Shenzhen restaurant. From using solar power, recycling waste and water, as well as collecting rainwater, the fast-food giant uses comic strips to illustrate the process. If you reply to its WeChat and <a href=\"https:\/\/weibo.com\/1947211342\/OBEXdtEDO\" target=\"_blank\" rel=\"noreferrer noopener\">Weibo posts<\/a> with your wishes for the new green restaurant, you also have a chance of winning 1 of 8 pin badges exclusive to the opening.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-dao-insights wp-block-embed-dao-insights\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"aZpKXtR9nZ\"><a href=\"https:\/\/daoinsights.com\/works\/how-does-a-foreign-brand-do-guochao-mcdonalds-teams-up-with-sanxingdui-museum\/\">How does a foreign brand do \u201cguochao\u201d? McDonald\u2019s teams up with Sanxingdui Museum<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How does a foreign brand do \u201cguochao\u201d? McDonald\u2019s teams up with Sanxingdui Museum&#8221; &#8212; Dao Insights\" src=\"https:\/\/daoinsights.com\/works\/how-does-a-foreign-brand-do-guochao-mcdonalds-teams-up-with-sanxingdui-museum\/embed\/#?secret=pgAi9IVR7E#?secret=aZpKXtR9nZ\" data-secret=\"aZpKXtR9nZ\" width=\"520\" height=\"293\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>McDonald\u2019s has been focusing on its ESG in China, especially the <a href=\"https:\/\/daoinsights.com\/news\/mcdonalds-china-steps-up-sustainability-with-regenerative-agriculture-scheme\/\" target=\"_blank\" rel=\"noreferrer noopener\">sustainability<\/a> side since it started to introduce LEED certification to the country. On Weibo, China\u2019s Twitter-like platform, <strong>the topic \u201cMcDonald\u2019s green restaurants\u201d (#\u9ea6\u5f53\u52b3\u7eff\u8272\u9910\u5385#) has accumulated 97.81 million views<\/strong>. With FSC-certified paper packaging and straw-less drinks, McDonald\u2019s is pushing its green restaurant concept across the globe. The <a href=\"https:\/\/mp.weixin.qq.com\/s\/nXSIqCjQ_xk93z_59LRHiQ\" target=\"_blank\" rel=\"noreferrer noopener\">first Two Zero <\/a>McDonald\u2019s restaurant in Asia-Pacific opened in Beijing as a drive-thru in 2022 before the Guangzhou Zero Carbon restaurant that combines solar power generation and storage opened in March this year. China is now at the forefront among global branches in terms of environmental innovations. The endeavours of the fast-food chain show the possibilities of future restaurants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After opening its Zero Carbon restaurants in Beijing and Guangzhou, both certified by LEED (Leadership in Energy and Environmental Design), McDonald\u2019s finally unveiled its first LEED Four Zeros restaurant in China at the Meisha Vanke, Shenzhen. Four Zeros means the restaurant is certified in all four categories from LEED: LEED Zero Carbon, LEED Zero Energy, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":40856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[117,69,68,62],"class_list":["post-40855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-sustainability-environment","tag-industries-food-beverage","tag-industries-society-culture","tag-news-marketing-branding","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald\u2019s opens first \u201cFour Zeros\u201d restaurant in China<\/title>\n<meta name=\"description\" content=\"After opening two Zero Carbon restaurants, McDonald\u2019s finally unveiled its first LEED Four Zeros restaurant in China.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/news\/environmental-leeder-mcdonalds-opens-first-four-zeros-restaurant-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Environmental LEEDer? McDonald\u2019s opens first \u201cFour Zeros\u201d restaurant in China\" \/>\n<meta property=\"og:description\" content=\"After opening two Zero Carbon restaurants, McDonald\u2019s finally unveiled its first LEED Four Zeros restaurant in China.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daoinsights.com\/news\/environmental-leeder-mcdonalds-opens-first-four-zeros-restaurant-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"Dao Insights\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-18T08:46:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-18T08:46:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2024\/10\/mcdonalds-1-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1605\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dao Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Environmental LEEDer? 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