{"id":42303,"date":"2025-02-26T10:04:53","date_gmt":"2025-02-26T10:04:53","guid":{"rendered":"https:\/\/daoinsights.com\/?p=42303"},"modified":"2025-02-26T10:05:05","modified_gmt":"2025-02-26T10:05:05","slug":"swiss-sustainable-brand-freitag-brings-customisation-to-quanzhou","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/swiss-sustainable-brand-freitag-brings-customisation-to-quanzhou\/","title":{"rendered":"Swiss sustainable brand FREITAG brings customisation to Quanzhou"},"content":{"rendered":"\n<p>In mid-February, Swiss accessory brand FREITAG took its <a href=\"https:\/\/socialbeta.com\/article\/110198\" target=\"_blank\" rel=\"noreferrer noopener\">TWO FACE customisation event<\/a> to Quanzhou, Fujian, with a distinct local flavour. <strong>FREITAG, based in Oerlikon, Z\u00fcrich, was founded in 1993 by brothers Daniel and Markus Freitag. <\/strong>They created the original version of their now iconic messenger bag using old truck tarps, bicycle inner tubes and car seatbelts. The brand is dedicated to creating designs with used and circular materials with sustainability in mind.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-dao-insights wp-block-embed-dao-insights\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"qxyQZ5Aock\"><a href=\"https:\/\/daoinsights.com\/works\/the-cult-following-of-designer-lifestyle-brand-tagi-explained\/\">The cult following of designer lifestyle brand Tagi., explained<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;The cult following of designer lifestyle brand Tagi., explained&#8221; &#8212; Dao Insights\" src=\"https:\/\/daoinsights.com\/works\/the-cult-following-of-designer-lifestyle-brand-tagi-explained\/embed\/#?secret=BJ3mKaCbDJ#?secret=qxyQZ5Aock\" data-secret=\"qxyQZ5Aock\" width=\"520\" height=\"293\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The TWO FACE events have been to many cities in China including Beijing, Hangzhou, Chengdu and Xi\u2019an. For the Quanzhou event, the brand collaborated with a local coffee shop\/bookshop\/gallery called <a href=\"https:\/\/www.xiaohongshu.com\/explore\/67ac45d100000000290091ea?note_flow_source=wechat&amp;xsec_token=CBcQZ3zI0MUCJi0i-qDMS1coBtr6XhNNeQ4TOyQS6-mvE=\" target=\"_blank\" rel=\"noreferrer noopener\">Local Fish<\/a>. <strong>Local Fish is situated in a repurposed ice silo for the fishing port and uses discarded fishnets and fishing floats to create its lighting and fencing<\/strong>. Both partners in the collaboration fit like a glove with their values in upcycling.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"42305\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_10-768x1024.jpg\" alt=\"\" class=\"wp-image-42305\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_10-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_10-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_10-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_10-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_10.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"42309\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_0-2-768x1024.jpg\" alt=\"\" class=\"wp-image-42309\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_0-2-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_0-2-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_0-2-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_0-2-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_0-2.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"42306\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_7-1-768x1024.jpg\" alt=\"\" class=\"wp-image-42306\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_7-1-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_7-1-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_7-1-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_7-1-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_7-1.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"42308\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_5-1-768x1024.jpg\" alt=\"\" class=\"wp-image-42308\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_5-1-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_5-1-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_5-1-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_5-1-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_5-1.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"42307\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_6-1-768x1024.jpg\" alt=\"\" class=\"wp-image-42307\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_6-1-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_6-1-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_6-1-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_6-1-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/02\/image_6-1.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Image: FREITAG\/Rednote<\/figcaption><\/figure>\n\n\n\n<p>The city of Quanzhou was inscribed as a UNESCO World Heritage Site in 2021. Since then, there have been various creative campaigns surrounding the city and its customs. Just last year, the lifestyle and design magazine Shang Cheng Shi, along with Italian fashion house Valentino visited the city for a \u201cfamily feast\u201d to celebrate Valentino\u2019s SS24 collection with Fujian cuisine and the rich variety of <a href=\"https:\/\/daoinsights.com\/works\/is-intangible-cultural-heritage-the-next-phase-of-guochao-collaborations\/\" target=\"_blank\" rel=\"noreferrer noopener\">intangible cultural heritages<\/a> (ICHs) in the region.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-dao-insights wp-block-embed-dao-insights\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"T7AFm18vD0\"><a href=\"https:\/\/daoinsights.com\/works\/qeelin-teams-up-with-shang-cheng-shi-for-tribute-to-dong-people\/\">Qeelin teams up with Shang Cheng Shi for tribute to Dong People<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Qeelin teams up with Shang Cheng Shi for tribute to Dong People&#8221; &#8212; Dao Insights\" src=\"https:\/\/daoinsights.com\/works\/qeelin-teams-up-with-shang-cheng-shi-for-tribute-to-dong-people\/embed\/#?secret=8gEMFt4GmP#?secret=T7AFm18vD0\" data-secret=\"T7AFm18vD0\" width=\"520\" height=\"293\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Apart from the standard TWO FACE customisation, the Swiss brand and the local caf\u00e9 also provided something special and hyper-localised &#8211; a craft workshop using repurposed fishnet, led by creator Jeje to <a href=\"https:\/\/mp.weixin.qq.com\/s\/ryuzEx08EC0zk6SsSBCfyA\" target=\"_blank\" rel=\"noreferrer noopener\">pay homage<\/a> to the women of the fishing port. For a sustainability-centric brand like FREITAG, the Quanzhou event combines creativity and ESG seamlessly, as well as a localised effort to pay tribute to the regional culture.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color wp-elements-33bd1cf81a6aac8b063887736a5b4e40\"><em>Need to boost your China strategy? Dao Pro delivers bespoke insights on marketing, innovation, and digital trends, direct from Chinese sources. Find out more from our Dao Strategy Team <a href=\"https:\/\/daoinsights.com\/dao-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In mid-February, Swiss accessory brand FREITAG took its TWO FACE customisation event to Quanzhou, Fujian, with a distinct local flavour. FREITAG, based in Oerlikon, Z\u00fcrich, was founded in 1993 by brothers Daniel and Markus Freitag. They created the original version of their now iconic messenger bag using old truck tarps, bicycle inner tubes and car [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[21,117,66,68,62],"class_list":["post-42303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-art-culture","tag-industries-sustainability-environment","tag-industries-fashion-retail","tag-industries-society-culture","tag-news-marketing-branding","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swiss brand FREITAG brings customisation to Quanzhou<\/title>\n<meta name=\"description\" content=\"The Swiss brand FREITAG brings a special 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