{"id":42425,"date":"2025-03-06T10:44:17","date_gmt":"2025-03-06T10:44:17","guid":{"rendered":"https:\/\/daoinsights.com\/?p=42425"},"modified":"2025-03-06T10:44:32","modified_gmt":"2025-03-06T10:44:32","slug":"what-is-huinantian-the-damp-season-in-southern-china","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/what-is-huinantian-the-damp-season-in-southern-china\/","title":{"rendered":"What is \u201chuinantian\u201d, the damp season in Southern China?"},"content":{"rendered":"\n<p>\u201cHuinantian\u201d (\u56de\u5357\u5929) is back again in Southern China, especially in the Guangdong and Fujian provinces. It is sometimes translated as the \u2018damp season\u2019 in China, to differentiate it from the \u2018rainy season\u2019 (\u6885\u96e8) in early summer. <strong>It is known for dampness and condensation forming on walls and floors<\/strong> as if homes are sweating from the warm and humid late winter days.<\/p>\n\n\n\n<p>Each year, huinantian gets a mention whenever it falls on the southern provinces. Last year, it became viral because of a <a href=\"https:\/\/news.qq.com\/rain\/a\/20240307A09VUB00?uid%5B0%5D=&amp;uid%5B1%5D=&amp;suid=&amp;media_id=\" target=\"_blank\" rel=\"noreferrer noopener\">service offered by southern netizens<\/a> on Goofish, the second hand marketplace from Alibaba to write whatever message you want on the wet walls.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#\u56de\u5357\u5929\u662f\u4ec0\u4e48\u670d\u4ece\u6027\u6d4b\u8bd5\u5417Is huinantian some kind of compliance test: 5.98 million views on Rednote, ranking number 2 on the Hot Spot list.<\/li>\n<\/ul>\n\n\n\n<p>This year, fuelled by a video of the same name as the topic, the start of the damp season returns to China as a buzzword. Videos with the hashtag also include different attitudes from Northerners and Southerners towards the weather.<a href=\"https:\/\/daoinsights.com\/news\/hyper-localised-aesop-lands-in-hangzhou\/\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/daoinsights.com\/news\/hyper-localised-aesop-lands-in-hangzhou\/\" target=\"_blank\" rel=\"noreferrer noopener\">For marketers and brands that seek to hyper-localise<\/a> to different regions or harvest the interest towards certain regions, not only are cultures and customs but even the specific weather conditions can be leveraged, especially when they are widely known across the country.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color wp-elements-33bd1cf81a6aac8b063887736a5b4e40\"><em>Need to boost your China strategy? Dao Pro delivers bespoke insights on marketing, innovation, and digital trends, direct from Chinese sources. Find out more from our Dao Strategy Team <a href=\"https:\/\/daoinsights.com\/dao-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cHuinantian\u201d (\u56de\u5357\u5929) is back again in Southern China, especially in the Guangdong and Fujian provinces. It is sometimes translated as the \u2018damp season\u2019 in China, to differentiate it from the \u2018rainy season\u2019 (\u6885\u96e8) in early summer. It is known for dampness and condensation forming on walls and floors as if homes are sweating from the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[74,117,68,34],"class_list":["post-42425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-digital-society","tag-industries-sustainability-environment","tag-industries-society-culture","tag-platforms-social-media","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is \u201chuinantian\u201d, the damp season in Southern China?<\/title>\n<meta name=\"description\" content=\"The &quot;huinantian&quot; damp season is back in Southern China with viral 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