{"id":43347,"date":"2025-04-22T22:50:00","date_gmt":"2025-04-22T22:50:00","guid":{"rendered":"https:\/\/daoinsights.com\/?p=43347"},"modified":"2025-04-23T07:10:22","modified_gmt":"2025-04-23T07:10:22","slug":"celebrate-earth-day-with-a-free-coffee-from-starbucks-china","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/celebrate-earth-day-with-a-free-coffee-from-starbucks-china\/","title":{"rendered":"Celebrate Earth Day with a free coffee from Starbucks China!"},"content":{"rendered":"\n<p>April is Starbucks China&#8217;s Global Service Month, and April 22 is Earth Day. To mark the occasion, Starbucks China launched its &#8220;Green+&#8221; initiative for the first time. The company also partnered with public interest groups and local communities to host cross-sector activities\u2014such as &#8220;Green Coffee&#8221; classes led by hard-of-hearing partners, and demonstrations of eco-conscious values through traditional Chinese handicrafts.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"43354\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pb49uyfqj60v915odno02-768x1024.jpg\" alt=\"\" class=\"wp-image-43354\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pb49uyfqj60v915odno02-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pb49uyfqj60v915odno02-225x300.jpg 225w, 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https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pbb8fetgj60w31kgqhm02-768x1351.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pbb8fetgj60w31kgqhm02-873x1536.jpg 873w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pbb8fetgj60w31kgqhm02-400x704.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pbb8fetgj60w31kgqhm02-800x1407.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pbb8fetgj60w31kgqhm02.jpg 1155w\" sizes=\"auto, (max-width: 582px) 100vw, 582px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"43358\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0orz0j1jlj61jk2bc7wh02-683x1024.jpg\" alt=\"\" class=\"wp-image-43358\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0orz0j1jlj61jk2bc7wh02-683x1024.jpg 683w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0orz0j1jlj61jk2bc7wh02-200x300.jpg 200w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0orz0j1jlj61jk2bc7wh02-768x1152.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0orz0j1jlj61jk2bc7wh02-1024x1536.jpg 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0orz0j1jlj61jk2bc7wh02-1365x2048.jpg 1365w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0orz0j1jlj61jk2bc7wh02-1870x2805.jpg 1870w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0orz0j1jlj61jk2bc7wh02-400x600.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0orz0j1jlj61jk2bc7wh02-800x1200.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0orz0j1jlj61jk2bc7wh02-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"1024\" data-id=\"43357\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pfy6s0ddj619x1rzqv802-735x1024.jpg\" alt=\"\" class=\"wp-image-43357\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pfy6s0ddj619x1rzqv802-735x1024.jpg 735w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pfy6s0ddj619x1rzqv802-215x300.jpg 215w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pfy6s0ddj619x1rzqv802-768x1070.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pfy6s0ddj619x1rzqv802-1102x1536.jpg 1102w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pfy6s0ddj619x1rzqv802-1470x2048.jpg 1470w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pfy6s0ddj619x1rzqv802-400x557.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pfy6s0ddj619x1rzqv802-800x1115.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pfy6s0ddj619x1rzqv802.jpg 1653w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"1024\" data-id=\"43355\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pi6o2eh9j60so13x16n02-735x1024.jpg\" alt=\"\" class=\"wp-image-43355\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pi6o2eh9j60so13x16n02-735x1024.jpg 735w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pi6o2eh9j60so13x16n02-215x300.jpg 215w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pi6o2eh9j60so13x16n02-768x1069.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pi6o2eh9j60so13x16n02-400x557.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pi6o2eh9j60so13x16n02-800x1114.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFly1i0pi6o2eh9j60so13x16n02.jpg 1032w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Image: Starbucks China\/Weibo<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/m.weibo.cn\/detail\/5157989410148863\" target=\"_blank\" rel=\"noreferrer noopener\">On Earth Day<\/a>, Starbucks China encouraged environmental awareness with a free cup of coffee. Customers who brought their own reusable cups could receive a free medium Americano. The first 30 participants at each store were eligible for an upgrade to the <a href=\"https:\/\/daoinsights.com\/news\/starbucks-launches-coffee-festival-for-sugar-free-syrups-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;True Flavor: Sugar-Free&#8221;<\/a> Berry Americano series, highlighting that drinks can be flavorful without added sugar, promoting a healthier, zero-calorie lifestyle.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"43352\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pehfvp87j60zk1hbn9402-683x1024.jpg\" alt=\"\" class=\"wp-image-43352\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pehfvp87j60zk1hbn9402-683x1024.jpg 683w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pehfvp87j60zk1hbn9402-200x300.jpg 200w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pehfvp87j60zk1hbn9402-768x1151.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pehfvp87j60zk1hbn9402-1025x1536.jpg 1025w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pehfvp87j60zk1hbn9402-400x600.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pehfvp87j60zk1hbn9402-800x1199.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pehfvp87j60zk1hbn9402.jpg 1280w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"43353\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pedthonnj60zk1hbwv102-683x1024.jpg\" alt=\"\" class=\"wp-image-43353\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pedthonnj60zk1hbwv102-683x1024.jpg 683w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pedthonnj60zk1hbwv102-200x300.jpg 200w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pedthonnj60zk1hbwv102-768x1151.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pedthonnj60zk1hbwv102-1025x1536.jpg 1025w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pedthonnj60zk1hbwv102-400x600.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pedthonnj60zk1hbwv102-800x1199.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/001TRdyFgy1i0pedthonnj60zk1hbwv102.jpg 1280w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Image: Starbucks China\/Weibo<\/figcaption><\/figure>\n\n\n\n<p>On Weibo, Starbucks China also kicked off a &#8220;Show Off Your Own Cup&#8221; campaign, which drew <a href=\"https:\/\/m.weibo.cn\/p\/index?extparam=%E6%98%9F%E5%B7%B4%E5%85%8B&amp;containerid=1008083f14e3553fa37012576b2abc90ef0eec&amp;luicode=10000011&amp;lfid=1005056385490546\" target=\"_blank\" rel=\"noreferrer noopener\">strong engagement<\/a> from customers. The company continues to offer used coffee grounds for free, which can be repurposed as natural deodorizers or plant fertilizer.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-dao-insights wp-block-embed-dao-insights\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"vBiElRJQuZ\"><a href=\"https:\/\/daoinsights.com\/news\/starbucks-china-opens-third-intangible-cultural-heritage-concept-store-in-suzhou\/\">Starbucks China opens third intangible cultural heritage concept store in Suzhou<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Starbucks China opens third intangible cultural heritage concept store in Suzhou&#8221; &#8212; Dao Insights\" src=\"https:\/\/daoinsights.com\/news\/starbucks-china-opens-third-intangible-cultural-heritage-concept-store-in-suzhou\/embed\/#?secret=gPzvec89jy#?secret=vBiElRJQuZ\" data-secret=\"vBiElRJQuZ\" width=\"520\" height=\"293\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With its mission to &#8220;give more back to nature than it takes,&#8221; Starbucks China has embedded sustainability throughout its supply chain, from bean to cup. Going forward, the company says it will stick to its long-term vision of green development and continue using coffee as a bridge to connect with people who care about the planet.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color wp-elements-dbc31829cbcc380bdc50900630e2607e\"><em><em><em><em><em><em><em><em>Need to boost your China strategy? Dao Pro delivers bespoke insights on marketing, innovation, and digital trends, direct from Chinese sources. Find out more from our Dao Strategy Team <a href=\"https:\/\/daoinsights.com\/dao-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>April is Starbucks China&#8217;s Global Service Month, and April 22 is Earth Day. To mark the occasion, Starbucks China launched its &#8220;Green+&#8221; initiative for the first time. The company also partnered with public interest groups and local communities to host cross-sector activities\u2014such as &#8220;Green Coffee&#8221; classes led by hard-of-hearing partners, and demonstrations of eco-conscious values [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":43348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[117,69,62,52,28],"class_list":["post-43347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-sustainability-environment","tag-industries-food-beverage","tag-news-marketing-branding","tag-occasions-special-days","tag-platforms-weibo","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Celebrate Earth Day with a free coffee from 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