{"id":44436,"date":"2025-05-19T09:33:14","date_gmt":"2025-05-19T09:33:14","guid":{"rendered":"https:\/\/daoinsights.com\/?p=44436"},"modified":"2025-08-12T10:11:10","modified_gmt":"2025-08-12T10:11:10","slug":"china-2025-top-cultural-marketing-trends","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/exclusives\/china-2025-top-cultural-marketing-trends\/","title":{"rendered":"China 2025 Top Cultural Marketing Trends"},"content":{"rendered":"\n

Since last year, cultural marketing has been one of the top strategies for brands and marketers in China. Cultural marketing here means marketing campaigns and strategies that put cultural elements at their centre. Recently, Social Beta<\/a> sifted through the cultural marketing campaigns from China of the past year and created a report of the top 10 trends they found. In this article, we will share some of the highlights with you.<\/p>\n\n\n\n

Intangible cultural heritage<\/strong><\/h3>\n\n\n\n
\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
Image: Shang Cheng Shi\/Weibo<\/figcaption><\/figure>\n\n\n\n

The biggest trend, without a doubt, is the use of intangible cultural heritages (ICHs), globally or nationally recognised, as the key to marketing campaigns. Among these, artisanal and craft items and processes are the most chosen for obvious reasons. They are easier to incorporate into products, like apparel, accessories, and even packaging for other items like tea, as HeyTea did with the Miao silver craft on its cups last year.<\/p>\n\n\n\n

The biggest trend, without a doubt, is the use of intangible cultural heritage<\/p><\/blockquote><\/figure>\n\n\n\n

\n
How did Louis Vuitton and Wallpaper use intangible cultural heritage for CNY?<\/a><\/blockquote>