{"id":47550,"date":"2025-08-19T10:34:51","date_gmt":"2025-08-19T10:34:51","guid":{"rendered":"https:\/\/daoinsights.com\/?p=47550"},"modified":"2025-08-19T10:34:56","modified_gmt":"2025-08-19T10:34:56","slug":"what-is-the-viral-leg-sweep-dance-and-why-is-everyone-doing-it","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/opinions\/what-is-the-viral-leg-sweep-dance-and-why-is-everyone-doing-it\/","title":{"rendered":"What is the viral \u201cleg sweep\u201d dance and why is everyone doing it?"},"content":{"rendered":"\n<p>Gone are the days when influencers look to celebrity actors and singers for inspiration and are called \u201ccopycats\u201d. The latest dance craze in China, the \u201cleg sweep\u201d dance (\u626b\u817f\u821e), has been viewed <a href=\"https:\/\/m.ebrun.com\/590006.html\" target=\"_blank\" rel=\"noreferrer noopener\">10 billion times<\/a> after actor Ding Yuxi (\u4e01\u79b9\u516e) posted his own version. Now, from celebrities to brands, everyone wants to get in on the action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>From group livestream<\/strong><\/h3>\n\n\n\n<p>We discussed <a href=\"https:\/\/daoinsights.com\/news\/whats-group-livestream-the-latest-streaming-phenomenon-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">the rise of group livestreams<\/a> on the platform and how they take a leaf out of the idol group playbook. However, the \u201cwild west\u201d growth of group livestreams has raised many concerns for platforms, including not paying employees properly or having risqu\u00e9 content. For this reason, Douyin, TikTok\u2019s Chinese sister app, has <a href=\"https:\/\/www.pai.com.cn\/p\/01k23tbmwq1ekv5693kkfvkm5b\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> new regulations and summoned several group streaming agencies for talks. Some commentators see this as a return to form for livestreams, like in the mid-2010s when it was all about dancers and livestream sales were in their infancy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Xiyue-X Leg Sweep Dance\" src=\"https:\/\/player.vimeo.com\/video\/1111094569?dnt=1&amp;app_id=122963\" width=\"439\" height=\"780\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Against this backdrop of <a href=\"https:\/\/m.huxiu.com\/article\/4684168.html\" target=\"_blank\" rel=\"noreferrer noopener\">viral popularity<\/a> and closer platform scrutiny, the next dance craze on Chinese social media was born out of group livestreams. A group called \u201cXiyue-X\u201d (\u559c\u60a6-X, lit. Joy-X), first debuted the later-nicknamed \u201cleg sweep\u201d dance in a 7-hour livestream in collaboration with another influencer. The dance is set to music by K-pop star Rain, and the moves also bear some resemblance. However, with a low-angle and slow action of sweeping their feet on the floor, the Xiyue-X version is clearly designed to show off the boy band members\u2019 long and slender legs. <strong>The livestream had 11.99 million views in total, with peak simultaneous viewers reaching 300,000.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Via celebs<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-pullquote alignright\"><blockquote><p>The mesmerising dance, like many group livestream dance moves, was designed to capture the \u201cfemale gaze\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p>The mesmerising dance, like many group livestream dance moves, was designed to capture the \u201cfemale gaze\u201d, which other group streamers quickly caught on to. The dance quickly moved beyond the group streaming niche into the mainstream streaming world. Mainstream top streamers such as the \u201cCantonese Husband and Wife\u201d team (\u5e7f\u4e1c\u592b\u5987) also performed a version of this dance.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-dao-insights wp-block-embed-dao-insights\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Jn8cQRLhDU\"><a href=\"https:\/\/daoinsights.com\/news\/whats-group-livestream-the-latest-streaming-phenomenon-in-china\/\">What\u2019s \u201cgroup livestream\u201d? China&#8217;s latest social media phenomenon explained<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;What\u2019s \u201cgroup livestream\u201d? China&#8217;s latest social media phenomenon explained&#8221; &#8212; Dao Insights\" src=\"https:\/\/daoinsights.com\/news\/whats-group-livestream-the-latest-streaming-phenomenon-in-china\/embed\/#?secret=FPeivrPkzM#?secret=Jn8cQRLhDU\" data-secret=\"Jn8cQRLhDU\" width=\"520\" height=\"293\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>But what followed really pushed the dance from its livestreaming roots into the \u201creal mainstream\u201d. Actor Ding Yuxi posted a video of himself, accompanied by four other equally tall and handsome backing dancers, performing the dance in a red-themed, professionally lit studio, adding atmosphere to the video and making it look once again, like a dance sequence from a music video. On Weibo, China\u2019s Twitter equivalent, the topic \u201cDing Yuxi leg sweep dance\u201d (#\u4e01\u79b9\u516e\u626b\u817f\u821e#) <strong>ranked <\/strong><a href=\"https:\/\/m.s.weibo.com\/vtopic\/detail_new?click_from=searchpc&amp;q=%23%E4%B8%81%E7%A6%B9%E5%85%AE%E6%89%AB%E8%85%BF%E8%88%9E%23\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>number 4<\/strong><\/a><strong> on the Hot Search list with 49.94 million views<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ding Yuxi Leg Sweep Dance behind the scene\" src=\"https:\/\/player.vimeo.com\/video\/1111093725?dnt=1&amp;app_id=122963\" width=\"439\" height=\"780\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The video propelled the dance to become a fad that every celeb must try, like the \u201cpeel-apart\u201d film earlier this year. From former EXO singer Lu Han (\u9e7f\u6657), to Ding Chengxin (\u4e01\u7a0b\u946b) of TNT (\u65f6\u4ee3\u5c11\u5e74\u56e2, Teens in Times) and actor Xia Zhiguang (\u590f\u4e4b\u5149), all the way to Korean K-pop veteran Kim Jae-joong, all have performed the dance in recent days.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>To brands<\/strong><\/h3>\n\n\n\n<p>With the dance firmly established in mainstream pop culture, brands are moving in to leverage its viral popularity. Taobao started with a male model in a <a href=\"https:\/\/www.digitaling.com\/articles\/1389303.html\" target=\"_blank\" rel=\"noreferrer noopener\">Tao Xiaobao<\/a>, the Taobao mascot, mask, performing the leg sweep dance, with a twist where his shirt unbuttons as the light switches to red. What followed were brand mascots, especially those trying to build their own IPs, such as Snow King from Mixue, Lucky from Luckin Coffee and his new bride, Duo from Duolingo, all tried their hands, or rather, legs, at the dance.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"960\" data-id=\"47548\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/08\/douyin-4-44-dragged.jpg\" alt=\"\" class=\"wp-image-47548\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/08\/douyin-4-44-dragged.jpg 720w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/08\/douyin-4-44-dragged-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/08\/douyin-4-44-dragged-400x533.jpg 400w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"853\" data-id=\"47547\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/08\/douyin-3-19-dragged.jpg\" alt=\"\" class=\"wp-image-47547\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/08\/douyin-3-19-dragged.jpg 640w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/08\/douyin-3-19-dragged-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/08\/douyin-3-19-dragged-400x533.jpg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"960\" data-id=\"47549\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/08\/douyin-5-48-dragged.jpg\" alt=\"\" class=\"wp-image-47549\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/08\/douyin-5-48-dragged.jpg 540w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/08\/douyin-5-48-dragged-169x300.jpg 169w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/08\/douyin-5-48-dragged-400x711.jpg 400w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Image: Douyin<\/figcaption><\/figure>\n\n\n\n<p>But unlike the pure physical appeal of the original dance, the often short-legged cartoon mascots mostly show humour with their clumsy attempts at the boy band moves. Lucky\u2019s slightly \u201cgreasy\u201d (\u6cb9\u817b) dance also draws jokey pokes at the \u201ctaste of married men\u201d. Duo promptly came out to support his new groom (Globally, Duo is referred to with male pronouns).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-dao-insights wp-block-embed-dao-insights\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"49oP27JrtS\"><a href=\"https:\/\/daoinsights.com\/news\/mixue-jiangnan-trip-sends-shaoxing-swing-viral\/\">Mixue&#8217;s Jiangnan trip sends Shaoxing swing viral<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Mixue&#8217;s Jiangnan trip sends Shaoxing swing viral&#8221; &#8212; Dao Insights\" src=\"https:\/\/daoinsights.com\/news\/mixue-jiangnan-trip-sends-shaoxing-swing-viral\/embed\/#?secret=QLq6znKKMs#?secret=49oP27JrtS\" data-secret=\"49oP27JrtS\" width=\"520\" height=\"293\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The trend is similar to how Snow King launched the \u201cswing over a lake\u201d viral trend, which was followed by nearly every brand mascot active on social media.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote alignright\"><blockquote><p>This reflects how brands are now leveraging the \u201ccrazy\u201d and \u201cabstract\u201d humour<\/p><\/blockquote><\/figure>\n\n\n\n<p>Pundits believe this reflects how brands are now leveraging the \u201ccrazy\u201d and \u201cabstract\u201d humour that plays on the surreal and post-modern. This content style tends to resonate widely among younger generations in China and also brings official accounts closer to users. While for higher-positioned brands it might seem like they\u2019re simply following a trend, brands meant for everyday use, such as e-commerce platforms and coffee shops, joining the fun might be the way to become \u201cone of us\u201d among the post-00 generation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color wp-elements-33bd1cf81a6aac8b063887736a5b4e40\"><em>Need to boost your China strategy? Dao Pro delivers bespoke insights on marketing, innovation, and digital trends, direct from Chinese sources. Find out more from our Dao Strategy Team <a href=\"https:\/\/daoinsights.com\/dao-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gone are the days when influencers look to celebrity actors and singers for inspiration and are called \u201ccopycats\u201d. The latest dance craze in China, the \u201cleg sweep\u201d dance (\u626b\u817f\u821e), has been viewed 10 billion times after actor Ding Yuxi (\u4e01\u79b9\u516e) posted his own version. Now, from celebrities to brands, everyone wants to get in on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":47546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"content-type":"","footnotes":""},"categories":[5],"tags":[64,33,62,34],"class_list":["post-47550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions","tag-industries-entertainment","tag-industries-livestreaming","tag-news-marketing-branding","tag-platforms-social-media","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the viral \u201cleg sweep\u201d dance and why is everyone doing it?<\/title>\n<meta name=\"description\" content=\"The viral &quot;leg sweep dance&quot; started as a group stream gimmick, but quickly conquered China with celebs and brands 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