{"id":47899,"date":"2025-09-23T12:37:18","date_gmt":"2025-09-23T12:37:18","guid":{"rendered":"https:\/\/daoinsights.com\/?p=47899"},"modified":"2025-09-30T11:31:15","modified_gmt":"2025-09-30T11:31:15","slug":"nike-tennis-ball-shanghai","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/nike-tennis-ball-shanghai\/","title":{"rendered":"Nike strikes out with creative Shanghai tennis ball installation"},"content":{"rendered":"\n<p>Nike has served up a good example of creative marketing on Shanghai\u2019s West Bund, installing a giant tennis ball into the riverfront \u2013 Nike tick plainly visible in the fuzzy green. Where the installation gets really clever is that on the river\u2019s other bank they\u2019ve pasted a building-sized image of Chinese tennis star Zheng Qinwen mid swing. If you stand in the right spot it looks like she\u2019s serving the Nike tennis ball right at you.<\/p>\n\n\n\n<p>The display has been attracting strong online engagement with netizens sharing pictures and remarking at the creative thinking behind the idea.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u6b38\uff01\u662f\u5bf9\u5cb8\u53d1\u8fc7\u6765\u7684\u5de8\u65e0\u9738\u7f51\u7403\ud83c\udfbe_1_\u52a0\u7cd6\u4e0d\u52a0\u76d0_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1024x768.jpg\" alt=\"Nike tennis ball installation\" class=\"wp-image-47903\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u6b38\uff01\u662f\u5bf9\u5cb8\u53d1\u8fc7\u6765\u7684\u5de8\u65e0\u9738\u7f51\u7403\ud83c\udfbe_1_\u52a0\u7cd6\u4e0d\u52a0\u76d0_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1024x768.jpg 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u6b38\uff01\u662f\u5bf9\u5cb8\u53d1\u8fc7\u6765\u7684\u5de8\u65e0\u9738\u7f51\u7403\ud83c\udfbe_1_\u52a0\u7cd6\u4e0d\u52a0\u76d0_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-300x225.jpg 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u6b38\uff01\u662f\u5bf9\u5cb8\u53d1\u8fc7\u6765\u7684\u5de8\u65e0\u9738\u7f51\u7403\ud83c\udfbe_1_\u52a0\u7cd6\u4e0d\u52a0\u76d0_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x576.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u6b38\uff01\u662f\u5bf9\u5cb8\u53d1\u8fc7\u6765\u7684\u5de8\u65e0\u9738\u7f51\u7403\ud83c\udfbe_1_\u52a0\u7cd6\u4e0d\u52a0\u76d0_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x300.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u6b38\uff01\u662f\u5bf9\u5cb8\u53d1\u8fc7\u6765\u7684\u5de8\u65e0\u9738\u7f51\u7403\ud83c\udfbe_1_\u52a0\u7cd6\u4e0d\u52a0\u76d0_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x600.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u6b38\uff01\u662f\u5bf9\u5cb8\u53d1\u8fc7\u6765\u7684\u5de8\u65e0\u9738\u7f51\u7403\ud83c\udfbe_1_\u52a0\u7cd6\u4e0d\u52a0\u76d0_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image: Rednote\/\u52a0\u7cd6\u4e0d\u52a0\u76d0<\/figcaption><\/figure>\n\n\n\n<p><strong>Nike\u2019s creative thinking here is part of a broader, global push that kicked off earlier this year and also demonstrates the brand\u2019s ability to think outside the box<\/strong>: they took their usual slogan \u2018Just Do It\u2019, and asked \u2018Why Do It?\u2019 Sports stars like Carlos Alcaraz, LeBron James, and in the case of China, Zheng Qinwen, are still the faces of the campaign but instead the message looks at why great athletes do what they do.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"47900\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_1_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u72481-768x1024.jpg\" alt=\"Nike tennis ball installation \" class=\"wp-image-47900\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_1_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u72481-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_1_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u72481-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_1_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u72481-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_1_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u72481-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_1_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u72481.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"47902\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_2_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"Nike tennis ball installation \n\" class=\"wp-image-47902\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_2_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_2_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_2_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_2_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_2_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"47901\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_3_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"Nike tennis ball instalation at night\" class=\"wp-image-47901\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_3_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_3_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_3_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_3_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u90d1\u94a6\u6587\u6325\u62cd\u628a\u7403\u6253\u5230\u4e86\u68a6\u4e2d\u5fc3\uff01\ud83c\udfbe_3_\u897f\u5cb8\u68a6\u4e2d\u5fc3_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Images: Rednote\/\u897f\u5cb8\u68a6\u4e2d\u5fc3<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/daoinsights.com\/news\/what-does-tennis-player-zheng-qinwens-win-mean-nike-and-chagee-have-found-their-own-eileen-gu\/\">Zheng Qinwen&#8217;s star is on the rise<\/a>. At just 22 she\u2019s already seen significant achievements in the tennis world, such as winning gold in the women&#8217;s singles at the 2024 Paris Olympics. She represents grit, determination, and, importantly for Nike, youth. By aligning with Zheng, Nike not only emphasises elite performance but also connects with a generation of Chinese consumers inspired by ambition, self-expression, and the courage to challenge norms.<\/p>\n\n\n\n<p>This tennis ball installation is a smart way to grab attention, but in China, where \u2018lying flat\u2019 \u2013 non-conformity to the rat-race mentality \u2013 is a hot topic among young people, it remains to be seen whether \u2018Why Do It?\u2019 might be a particularly resonant message for all the wrong reasons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike has served up a good example of creative marketing on Shanghai\u2019s West Bund, installing a giant tennis ball into the riverfront \u2013 Nike tick plainly visible in the fuzzy green. Where the installation gets really clever is that on the river\u2019s other bank they\u2019ve pasted a building-sized image of Chinese tennis star Zheng Qinwen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":47904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[66,68,62],"class_list":["post-47899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-fashion-retail","tag-industries-society-culture","tag-news-marketing-branding","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike strikes out with creative Shanghai tennis ball installation - Dao Insights<\/title>\n<meta name=\"description\" content=\"A Nike tennis ball has been crashed into Shanghai&#039;s West Bund. 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