{"id":48098,"date":"2025-10-06T12:47:50","date_gmt":"2025-10-06T12:47:50","guid":{"rendered":"https:\/\/daoinsights.com\/?p=48098"},"modified":"2025-10-06T12:48:48","modified_gmt":"2025-10-06T12:48:48","slug":"how-a-fireworks-display-landed-arcteryx-in-trouble","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/","title":{"rendered":"How a fireworks display landed Arc\u2019teryx in trouble\u00a0\u00a0"},"content":{"rendered":"\n<p>The green fringes of the Himalayas aligned with the brand. Famed fireworks artist Cai Guo-Qiang (\u8521\u56fd\u5f3a) was on board. Arc\u2019teryx (\u59cb\u7956\u9e1f) prepared for a daring synergy of art and nature. They were going to turn heads. When the smoke and light was over, they\u2019d done so for all the wrong reasons.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Himalaya&#039;s Explosive Art in Tibet by Cai Guoqiang &amp; Arc&#039;Teryx Prompts Environmental Outrage\" width=\"520\" height=\"293\" src=\"https:\/\/www.youtube.com\/embed\/NGtGEtg83as?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><sub>A video showing the Rising Dragon fireworks display <\/sub><\/figcaption><\/figure>\n\n\n\n<p><strong>Instead, what Arc\u2019teryx got were accusations of hypocrisy that began on Chinese social media and soon began to sprawl globally.<\/strong> Launching a fireworks spectacle in what is widely regarded as one of the world\u2019s most delicate ecosystems contradicted its outward portrayal as a steward of nature.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"98\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.592-1.jpg\" alt=\"Angry Instagram responses\" class=\"wp-image-48103\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.592-1.jpg 928w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.592-1-300x32.jpg 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.592-1-768x81.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.592-1-400x42.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.592-1-800x84.jpg 800w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\" \/><figcaption class=\"wp-element-caption\"><sub><sub>Angry Instagram responses. Image: Instagram\/Arc&#8217;teryx<\/sub><\/sub><\/figcaption><\/figure>\n\n\n\n<p>Arc\u2019teryx has since responded with a public apology, admitting the campaign \u2018was out of line with Arc\u2019teryx\u2019s values\u2019 and pledging internal review. They claimed Rising Dragon had followed all the right pollution controls, adding that it went by the same standards as the 2022 Beijing Winter Olympics, ones comparable to equivalents in Japan and Europe. That meant that fireworks were biodegradable, and livestock and wildlife had been coaxed out of the vicinity. &nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"48104\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u81f4\u6b49\u4fe1_1_ARCTERYX\u59cb\u7956\u9e1f_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"Arc'teryx apology Chinese\" class=\"wp-image-48104\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u81f4\u6b49\u4fe1_1_ARCTERYX\u59cb\u7956\u9e1f_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u81f4\u6b49\u4fe1_1_ARCTERYX\u59cb\u7956\u9e1f_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u81f4\u6b49\u4fe1_1_ARCTERYX\u59cb\u7956\u9e1f_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u81f4\u6b49\u4fe1_1_ARCTERYX\u59cb\u7956\u9e1f_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u81f4\u6b49\u4fe1_1_ARCTERYX\u59cb\u7956\u9e1f_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"943\" data-id=\"48105\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.59-1.jpg\" alt=\"Arc'teryx apology English\" class=\"wp-image-48105\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.59-1.jpg 849w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.59-1-270x300.jpg 270w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.59-1-768x853.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.59-1-400x444.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.59-1-800x889.jpg 800w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><sub>Apologies from Arc&#8217;terx&#8217;s Rednote and Instagram accounts<\/sub><\/figcaption><\/figure>\n\n\n\n<p><strong>However, the apology didn\u2019t calm the rage \u2013 it stoked the fires internationally<\/strong>. Arc\u2019teryx\u2019s apology said they\u2019re addressing this directly with the local artist involved, [and] our team in China,\u2019 enraging one Instagram user into commenting \u2018Pinning it on the artist and the \u201cChina team\u201d in this public facing statement is a really poor move. Take responsibility for the Arc\u2019teryx brand deciding to do such a thoughtless and harmful stunt &#8211; despite your values.\u2019\u00a0<\/p>\n\n\n\n<p>Cai Guo-Qiang \u2013 who is famous for lighting up the Beijing Olympics and creating a 500-metre-high ladder of fireworks in Fujian \u2013 also apologised and pledged to help with the clean-up if any was needed. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"176\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.591-1.jpg\" alt=\"Angry Instagram responses\" class=\"wp-image-48102\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.591-1.jpg 928w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.591-1-300x57.jpg 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.591-1-768x146.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.591-1-400x76.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-06-at-12.58.591-1-800x152.jpg 800w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\" \/><figcaption class=\"wp-element-caption\"><sub>Angry Instagram responses. Image: Instagram\/Arc&#8217;teryx<\/sub><\/figcaption><\/figure>\n\n\n\n<p>The Tibetan plateau has been on the tongues of the public in recent years due to rising levels of tourism. <strong>At the centre of the discussion is the region\u2019s rugged beauty, a fragile ecosystem, and a worry all that could be ruined with increased footfall.\u00a0\u00a0<\/strong><\/p>\n\n\n\n<p>For Arc\u2019teryx, the region makes sense: it\u2019s captivating, wild, the very image of outdoor life. <a href=\"https:\/\/daoinsights.com\/news\/arcteryx-launches-third-collaboration-with-tibet-travel-and-hotel-brand-songtsam\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rising Dragon wouldn\u2019t be the first time the brand has linked itself to this landscape<\/a>. It will be the first time they\u2019ve dropped the ball this badly in doing so.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The green fringes of the Himalayas aligned with the brand. Famed fireworks artist Cai Guo-Qiang (\u8521\u56fd\u5f3a) was on board. Arc\u2019teryx (\u59cb\u7956\u9e1f) prepared for a daring synergy of art and nature. They were going to turn heads. When the smoke and light was over, they\u2019d done so for all the wrong reasons.\u00a0\u00a0\u00a0 Instead, what Arc\u2019teryx got [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":48117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[66,68,62,63],"class_list":["post-48098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-fashion-retail","tag-industries-society-culture","tag-news-marketing-branding","tag-news-platforms","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a fireworks display landed Arc\u2019teryx in trouble\u00a0\u00a0<\/title>\n<meta name=\"description\" content=\"Arc&#039;teryx launched a fireworks display with a world-famous artist. But the PR stunt backfired. Now they&#039;re facing major backlash.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a fireworks display landed Arc\u2019teryx in trouble\u00a0\u00a0\" \/>\n<meta property=\"og:description\" content=\"Arc&#039;teryx launched a fireworks display with a world-famous artist. But the PR stunt backfired. Now they&#039;re facing major backlash.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/\" \/>\n<meta property=\"og:site_name\" content=\"Dao Insights\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-06T12:47:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-06T12:48:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6bcf\u5929\u8ba4\u8bc6\u4e00\u4e2a\u54c1\u724c-_-\u59cb\u7956\u9e1f_1_\u62d0\u62d0\u60f3\u7761\u89c9_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1032\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dao Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dao Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/how-a-fireworks-display-landed-arcteryx-in-trouble\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/how-a-fireworks-display-landed-arcteryx-in-trouble\\\/\"},\"author\":{\"name\":\"Dao Team\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/person\\\/1af4f94d9761a5f0102a4d4150edf978\"},\"headline\":\"How a fireworks display landed Arc\u2019teryx in trouble\u00a0\u00a0\",\"datePublished\":\"2025-10-06T12:47:50+00:00\",\"dateModified\":\"2025-10-06T12:48:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/how-a-fireworks-display-landed-arcteryx-in-trouble\\\/\"},\"wordCount\":432,\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/how-a-fireworks-display-landed-arcteryx-in-trouble\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/\u6bcf\u5929\u8ba4\u8bc6\u4e00\u4e2a\u54c1\u724c-_-\u59cb\u7956\u9e1f_1_\u62d0\u62d0\u60f3\u7761\u89c9_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"keywords\":[\"Industries - Fashion &amp; Retail\",\"Industries - Society &amp; Culture\",\"News - Marketing &amp; Branding\",\"News - Platforms\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/how-a-fireworks-display-landed-arcteryx-in-trouble\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/how-a-fireworks-display-landed-arcteryx-in-trouble\\\/\",\"name\":\"How a fireworks display landed Arc\u2019teryx in trouble\u00a0\u00a0\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/how-a-fireworks-display-landed-arcteryx-in-trouble\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/how-a-fireworks-display-landed-arcteryx-in-trouble\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/\u6bcf\u5929\u8ba4\u8bc6\u4e00\u4e2a\u54c1\u724c-_-\u59cb\u7956\u9e1f_1_\u62d0\u62d0\u60f3\u7761\u89c9_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"datePublished\":\"2025-10-06T12:47:50+00:00\",\"dateModified\":\"2025-10-06T12:48:48+00:00\",\"description\":\"Arc'teryx launched a fireworks display with a world-famous artist. But the PR stunt backfired. Now they're facing major backlash.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/how-a-fireworks-display-landed-arcteryx-in-trouble\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/daoinsights.com\\\/news\\\/how-a-fireworks-display-landed-arcteryx-in-trouble\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/how-a-fireworks-display-landed-arcteryx-in-trouble\\\/#primaryimage\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/\u6bcf\u5929\u8ba4\u8bc6\u4e00\u4e2a\u54c1\u724c-_-\u59cb\u7956\u9e1f_1_\u62d0\u62d0\u60f3\u7761\u89c9_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/\u6bcf\u5929\u8ba4\u8bc6\u4e00\u4e2a\u54c1\u724c-_-\u59cb\u7956\u9e1f_1_\u62d0\u62d0\u60f3\u7761\u89c9_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"width\":2048,\"height\":1032},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/how-a-fireworks-display-landed-arcteryx-in-trouble\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/daoinsights.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How a fireworks display landed Arc\u2019teryx in trouble\u00a0\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"name\":\"Dao Insights\",\"description\":\"News, trends, and case studies from China\",\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/daoinsights.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\",\"name\":\"Dao Insights\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"width\":2400,\"height\":2400,\"caption\":\"Dao Insights\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/person\\\/1af4f94d9761a5f0102a4d4150edf978\",\"name\":\"Dao Team\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How a fireworks display landed Arc\u2019teryx in trouble\u00a0\u00a0","description":"Arc'teryx launched a fireworks display with a world-famous artist. But the PR stunt backfired. Now they're facing major backlash.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/","og_locale":"en_US","og_type":"article","og_title":"How a fireworks display landed Arc\u2019teryx in trouble\u00a0\u00a0","og_description":"Arc'teryx launched a fireworks display with a world-famous artist. But the PR stunt backfired. Now they're facing major backlash.","og_url":"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/","og_site_name":"Dao Insights","article_published_time":"2025-10-06T12:47:50+00:00","article_modified_time":"2025-10-06T12:48:48+00:00","og_image":[{"width":2048,"height":1032,"url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6bcf\u5929\u8ba4\u8bc6\u4e00\u4e2a\u54c1\u724c-_-\u59cb\u7956\u9e1f_1_\u62d0\u62d0\u60f3\u7761\u89c9_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","type":"image\/jpeg"}],"author":"Dao Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dao Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/#article","isPartOf":{"@id":"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/"},"author":{"name":"Dao Team","@id":"https:\/\/daoinsights.com\/#\/schema\/person\/1af4f94d9761a5f0102a4d4150edf978"},"headline":"How a fireworks display landed Arc\u2019teryx in trouble\u00a0\u00a0","datePublished":"2025-10-06T12:47:50+00:00","dateModified":"2025-10-06T12:48:48+00:00","mainEntityOfPage":{"@id":"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/"},"wordCount":432,"publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"image":{"@id":"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6bcf\u5929\u8ba4\u8bc6\u4e00\u4e2a\u54c1\u724c-_-\u59cb\u7956\u9e1f_1_\u62d0\u62d0\u60f3\u7761\u89c9_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","keywords":["Industries - Fashion &amp; Retail","Industries - Society &amp; Culture","News - Marketing &amp; Branding","News - Platforms"],"articleSection":["News"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/daoinsights.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/","url":"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/","name":"How a fireworks display landed Arc\u2019teryx in trouble\u00a0\u00a0","isPartOf":{"@id":"https:\/\/daoinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/#primaryimage"},"image":{"@id":"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6bcf\u5929\u8ba4\u8bc6\u4e00\u4e2a\u54c1\u724c-_-\u59cb\u7956\u9e1f_1_\u62d0\u62d0\u60f3\u7761\u89c9_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","datePublished":"2025-10-06T12:47:50+00:00","dateModified":"2025-10-06T12:48:48+00:00","description":"Arc'teryx launched a fireworks display with a world-famous artist. But the PR stunt backfired. Now they're facing major backlash.","breadcrumb":{"@id":"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/#primaryimage","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6bcf\u5929\u8ba4\u8bc6\u4e00\u4e2a\u54c1\u724c-_-\u59cb\u7956\u9e1f_1_\u62d0\u62d0\u60f3\u7761\u89c9_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6bcf\u5929\u8ba4\u8bc6\u4e00\u4e2a\u54c1\u724c-_-\u59cb\u7956\u9e1f_1_\u62d0\u62d0\u60f3\u7761\u89c9_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","width":2048,"height":1032},{"@type":"BreadcrumbList","@id":"https:\/\/daoinsights.com\/news\/how-a-fireworks-display-landed-arcteryx-in-trouble\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/daoinsights.com\/"},{"@type":"ListItem","position":2,"name":"How a fireworks display landed Arc\u2019teryx in trouble\u00a0\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/daoinsights.com\/#website","url":"https:\/\/daoinsights.com\/","name":"Dao Insights","description":"News, trends, and case studies from China","publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/daoinsights.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/daoinsights.com\/#organization","name":"Dao Insights","url":"https:\/\/daoinsights.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","width":2400,"height":2400,"caption":"Dao Insights"},"image":{"@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/daoinsights.com\/#\/schema\/person\/1af4f94d9761a5f0102a4d4150edf978","name":"Dao Team"}]}},"_links":{"self":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts\/48098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/comments?post=48098"}],"version-history":[{"count":0,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts\/48098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media\/48117"}],"wp:attachment":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media?parent=48098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/categories?post=48098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/tags?post=48098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}