{"id":48152,"date":"2025-10-09T08:39:49","date_gmt":"2025-10-09T08:39:49","guid":{"rendered":"https:\/\/daoinsights.com\/?p=48152"},"modified":"2025-10-13T09:55:31","modified_gmt":"2025-10-13T09:55:31","slug":"uniqlo-picks-ping-pong-star-truls-moregard-for-new-china-winter-campaign","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/uniqlo-picks-ping-pong-star-truls-moregard-for-new-china-winter-campaign\/","title":{"rendered":"Uniqlo picks ping pong star Truls Moregard for new China winter campaign\u00a0"},"content":{"rendered":"\n<p>Timed for the arrival of colder weather, Uniqlo (\u4f18\u8863\u5e93) has partnered with Swedish table tennis champion Truls Moregard (\u7279\u9c81\u5c14\u65af\u00b7\u83ab\u96f7\u52a0\u5fb7) to push their PUFFTECH puffer jackets in China. The ad comes in the form of a short vlog-style campaign in which Truls Moregard goes about his day in PUFFTECH wear, encountering situations where its features come in handy. \u00a0<\/p>\n\n\n\n<p>He\u2019s caught in the rain, he leaps about on the set of an ad shoot, he even plays ping pong with a set of chopsticks and a beef ball \u2013 all to demonstrate the light, versatile and waterproof features in a day-to-day setting. Shot in a casual, almost vlog-like style, the film mixes playful humour with everyday realism, making high-performance wear feel approachable rather than aspirational.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Uniqlo Campaign\" src=\"https:\/\/player.vimeo.com\/video\/1125787976?dnt=1&amp;app_id=122963\" width=\"520\" height=\"293\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Choosing a foreign athlete from a sport in which China dominates might seem odd, but really it fits neatly for Uniqlo. <strong>They want to appeal in China and still maintain their image as a <em>global<\/em> brand. <\/strong>Truls Moregard, who regularly takes on Chinese ping pong stars, makes an obvious choice. He\u2019s widely respected in the ping pong community both in China and out.\u00a0\u00a0<\/p>\n\n\n\n<p>Featuring a respected foreign champion like Moregard pays homage to Chinese ping pong culture without sacrificing Uniqlo\u2019s global image. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"1024\" data-id=\"48153\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u8ddf\u7740\u5c0f\u83ab\u4e00\u4ef6\u6e38\u4e2d\u56fd\uff01_1_\u4f18\u8863\u5e93UNIQLO_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-634x1024.jpg\" alt=\"Uniqlo Truls Moregard Poster\" class=\"wp-image-48153\" 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https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u8ddf\u7740\u5c0f\u83ab\u4e00\u4ef6\u6e38\u4e2d\u56fd\uff01_1_\u4f18\u8863\u5e93UNIQLO_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x646.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u8ddf\u7740\u5c0f\u83ab\u4e00\u4ef6\u6e38\u4e2d\u56fd\uff01_1_\u4f18\u8863\u5e93UNIQLO_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1293.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u8ddf\u7740\u5c0f\u83ab\u4e00\u4ef6\u6e38\u4e2d\u56fd\uff01_1_\u4f18\u8863\u5e93UNIQLO_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"1024\" data-id=\"48155\" 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decoding=\"async\" width=\"634\" height=\"1024\" data-id=\"48154\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u8ddf\u7740\u5c0f\u83ab\u4e00\u4ef6\u6e38\u4e2d\u56fd\uff01_3_\u4f18\u8863\u5e93UNIQLO_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-634x1024.jpg\" alt=\"Uniqlo Truls Moregard Poster\" class=\"wp-image-48154\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u8ddf\u7740\u5c0f\u83ab\u4e00\u4ef6\u6e38\u4e2d\u56fd\uff01_3_\u4f18\u8863\u5e93UNIQLO_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-634x1024.jpg 634w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u8ddf\u7740\u5c0f\u83ab\u4e00\u4ef6\u6e38\u4e2d\u56fd\uff01_3_\u4f18\u8863\u5e93UNIQLO_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-186x300.jpg 186w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u8ddf\u7740\u5c0f\u83ab\u4e00\u4ef6\u6e38\u4e2d\u56fd\uff01_3_\u4f18\u8863\u5e93UNIQLO_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1241.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u8ddf\u7740\u5c0f\u83ab\u4e00\u4ef6\u6e38\u4e2d\u56fd\uff01_3_\u4f18\u8863\u5e93UNIQLO_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-951x1536.jpg 951w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u8ddf\u7740\u5c0f\u83ab\u4e00\u4ef6\u6e38\u4e2d\u56fd\uff01_3_\u4f18\u8863\u5e93UNIQLO_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x646.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u8ddf\u7740\u5c0f\u83ab\u4e00\u4ef6\u6e38\u4e2d\u56fd\uff01_3_\u4f18\u8863\u5e93UNIQLO_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1293.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u8ddf\u7740\u5c0f\u83ab\u4e00\u4ef6\u6e38\u4e2d\u56fd\uff01_3_\u4f18\u8863\u5e93UNIQLO_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><sub>Image: Rednote\/\u4f18\u8863\u5e93UNIQLO<\/sub><\/figcaption><\/figure>\n\n\n\n<p>Uniqlo have proved very effective at this kind of partnership. Previous link ups with Australian golfer Adam Scott and para-athlete Shingo Kunieda come to mind. <a href=\"https:\/\/www.uniqlo.com\/es\/en\/special-feature\/ambassador\/roger-federer-collection\" target=\"_blank\" rel=\"noreferrer noopener\">Roger Federer\u2019s post-Nike collaboration is another good example<\/a>. In all cases, Uniqlo deftly ties the precision and economy of great athletes at their sport to the minimalism of Uniqlo\u2019s clothing identity.\u00a0\u00a0<\/p>\n\n\n\n<p>In the case of this latest partnership, the message is also about versatility and practicality, <a href=\"https:\/\/daoinsights.com\/news\/greg-hsu-chosen-as-canada-goose-front-man-for-winter-2025\/?_thumbnail_id=48130\" target=\"_blank\" rel=\"noreferrer noopener\">something that\u2019s been seen in Canada Goose\u2019s autumn\/winter range this year<\/a> \u2013 one that will rival Uniqlo\u2019s PUFFTECH. <strong>It seems that brands are increasingly looking to an urban consumer in China, one that has varying demands for their clothes<\/strong> \u2013 perhaps even protection against the dangers of beef ball ping pong\u2026\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Timed for the arrival of colder weather, Uniqlo (\u4f18\u8863\u5e93) has partnered with Swedish table tennis champion Truls Moregard (\u7279\u9c81\u5c14\u65af\u00b7\u83ab\u96f7\u52a0\u5fb7) to push their PUFFTECH puffer jackets in China. The ad comes in the form of a short vlog-style campaign in which Truls Moregard goes about his day in PUFFTECH wear, encountering situations where its features come [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":48220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[66,62,28],"class_list":["post-48152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-fashion-retail","tag-news-marketing-branding","tag-platforms-weibo","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uniqlo picks Truls Moregard for China winter campaign\u00a0<\/title>\n<meta name=\"description\" content=\"Ping pong legend Truls Moregard is the face of Uniqlo for new winter campaign\u00a0targeting the Chinese market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/news\/uniqlo-picks-ping-pong-star-truls-moregard-for-new-china-winter-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uniqlo picks Truls Moregard for China winter campaign\u00a0\" \/>\n<meta property=\"og:description\" content=\"Ping pong legend Truls Moregard is the face of Uniqlo for new winter campaign\u00a0targeting the Chinese market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daoinsights.com\/news\/uniqlo-picks-ping-pong-star-truls-moregard-for-new-china-winter-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Dao Insights\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T08:39:49+00:00\" \/>\n<meta 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