{"id":48162,"date":"2025-10-09T09:00:43","date_gmt":"2025-10-09T09:00:43","guid":{"rendered":"https:\/\/daoinsights.com\/?p=48162"},"modified":"2025-10-09T09:01:45","modified_gmt":"2025-10-09T09:01:45","slug":"hoka-jing-boran","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/hoka-jing-boran\/","title":{"rendered":"Hoka picks Jing Boran as brand ambassador\u00a0"},"content":{"rendered":"\n<p>Big name in the running shoe game, Hoka (\u970d\u5361), has picked Jing Boran (\u4e95\u67cf\u7136) as their new brand ambassador. The actor\/singer is a regular face where it matters in China and comes with much clout, especially as a brand figurehead. <a href=\"https:\/\/www.tatlerasia.com\/people\/boran-jing\" target=\"_blank\" rel=\"noreferrer noopener\">In the past, he\u2019s represented names from Chanel to Uniqlo and has modelled for Loewe and major fashion magazines like Elle<\/a>. \u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"[BraveDown.Com] [\u8fd9\u4efd\u70bd\u70ed\uff0c\u300c\u4e95\u300d\u4f60\u53ef\u89c1] [1759999522]\" src=\"https:\/\/player.vimeo.com\/video\/1125793516?dnt=1&amp;app_id=122963\" width=\"520\" height=\"293\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>To herald his latest partnership, Hoka dropped an ambassador film that shows Jing Boran hiking the side of a volcano in a showcase of dramatic exploration, landscape rugged \u2013 all-terrain shoes looking on point. Jing Boran, who is best known for his roles in films such as <em>Monster Hunt<\/em> (\u6349\u5996\u8bb0) and <em>Time Raiders <\/em>(\u76d7\u5893\u7b14\u8bb0), has in recent years become recognised for his athletic lifestyle and love of running.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Since their 2017 entry to the Chinese market, Hoka has been pursuing an aggressive expansion policy<\/strong>. They\u2019ve now got over 100 stores in the country. In May of this year, they opened an official flagship store in Shanghai\u2019s ritzy Xintiandi shopping district. <a href=\"https:\/\/daoinsights.com\/news\/hm-reopens-its-china-flagship-store-as-the-house-of-hm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Following on a hot trend in retail of late<\/a>, the store doubles up as a global brand experience centre featuring a Hoka \u2018Fly Lab\u2019 fitness testing facility, and diagnostic equipment for body composition and gait analysis. \u00a0<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"48164\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u4e0e\u4e95\u67cf\u7136\u4e00\u8d77\uff0c\u81ea\u7136\u6210\u5cf0_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-576x1024.jpg\" alt=\"Jing Boran Hoka\" class=\"wp-image-48164\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u4e0e\u4e95\u67cf\u7136\u4e00\u8d77\uff0c\u81ea\u7136\u6210\u5cf0_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-576x1024.jpg 576w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u4e0e\u4e95\u67cf\u7136\u4e00\u8d77\uff0c\u81ea\u7136\u6210\u5cf0_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-169x300.jpg 169w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u4e0e\u4e95\u67cf\u7136\u4e00\u8d77\uff0c\u81ea\u7136\u6210\u5cf0_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1365.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u4e0e\u4e95\u67cf\u7136\u4e00\u8d77\uff0c\u81ea\u7136\u6210\u5cf0_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-864x1536.jpg 864w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u4e0e\u4e95\u67cf\u7136\u4e00\u8d77\uff0c\u81ea\u7136\u6210\u5cf0_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x711.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u4e0e\u4e95\u67cf\u7136\u4e00\u8d77\uff0c\u81ea\u7136\u6210\u5cf0_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1422.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u4e0e\u4e95\u67cf\u7136\u4e00\u8d77\uff0c\u81ea\u7136\u6210\u5cf0_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"48165\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u4e66\u5199\u4e95\u67cf\u7136\u7684\u71c3_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"Jing Boran Hoka\" class=\"wp-image-48165\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u4e66\u5199\u4e95\u67cf\u7136\u7684\u71c3_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u4e66\u5199\u4e95\u67cf\u7136\u7684\u71c3_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u4e66\u5199\u4e95\u67cf\u7136\u7684\u71c3_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u4e66\u5199\u4e95\u67cf\u7136\u7684\u71c3_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u4e66\u5199\u4e95\u67cf\u7136\u7684\u71c3_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"48166\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u91ce\u4e2a\u5c3d\u5174\uff0c\u300c\u4e95\u300d\u97006\u5c0f\u65f6\uff1f_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"Jing Boran Hoka\" class=\"wp-image-48166\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u91ce\u4e2a\u5c3d\u5174\uff0c\u300c\u4e95\u300d\u97006\u5c0f\u65f6\uff1f_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u91ce\u4e2a\u5c3d\u5174\uff0c\u300c\u4e95\u300d\u97006\u5c0f\u65f6\uff1f_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u91ce\u4e2a\u5c3d\u5174\uff0c\u300c\u4e95\u300d\u97006\u5c0f\u65f6\uff1f_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u91ce\u4e2a\u5c3d\u5174\uff0c\u300c\u4e95\u300d\u97006\u5c0f\u65f6\uff1f_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u91ce\u4e2a\u5c3d\u5174\uff0c\u300c\u4e95\u300d\u97006\u5c0f\u65f6\uff1f_1_HOKA_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><sub>Image: Rednote\/HOKA<\/sub><\/figcaption><\/figure>\n\n\n\n<p>The centre\u2019s non-retail elements are ways for Hoka to get feet off the street and into their shoes in an age of increasing drift to online sales. It also drives sales with a generation of Chinese consumers that are looking to engage less in commercialism, and more with actual experiences. &nbsp;<\/p>\n\n\n\n<p><strong>The partnership with Jing Boran is another push into a market they seem intent to capture<\/strong>. By pairing its high-quality footwear with a figure who bridges art and athletics, Hoka is seeking to position itself not just as a running shoe brand, but as a symbol of dynamic living.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big name in the running shoe game, Hoka (\u970d\u5361), has picked Jing Boran (\u4e95\u67cf\u7136) as their new brand ambassador. The actor\/singer is a regular face where it matters in China and comes with much clout, especially as a brand figurehead. In the past, he\u2019s represented names from Chanel to Uniqlo and has modelled for Loewe [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":48163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[159,66,62],"class_list":["post-48162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-hoka","tag-industries-fashion-retail","tag-news-marketing-branding","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoka picks Jing Boran as brand ambassador\u00a0<\/title>\n<meta name=\"description\" content=\"Hoka have picked actor\/singer Jing Boran as the face of the brand in Asia. 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