{"id":48644,"date":"2025-11-26T10:57:10","date_gmt":"2025-11-26T10:57:10","guid":{"rendered":"https:\/\/daoinsights.com\/?p=48644"},"modified":"2025-11-26T11:08:36","modified_gmt":"2025-11-26T11:08:36","slug":"lucky-cup-10k-stores","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/lucky-cup-10k-stores\/","title":{"rendered":"Lucky Cup hits 10,000 stores as China\u2019s budget coffee wars deepen\u00a0"},"content":{"rendered":"\n<p>Lucky Cup (\u5e78\u8fd0\u676f), Mixue\u2019s ultra-low budget coffee chain, has surpassed the 10,000-store mark. It\u2019s a milestone for the company and a bookmark in the story of China\u2019s increasingly competitive coffee market.\u00a0\u00a0<\/p>\n\n\n\n<p><strong>The brand, wholly operated by Mixue Bingcheng (\u871c\u96ea\u51b0\u57ce), now sits firmly behind only Luckin Coffee (\u745e\u5e78\u5496\u5561) and Cotti Coffee (\u5e93\u8fea\u5496\u5561) in store count<\/strong>. Luckin remains the clear leader with close to 30,000 outlets globally, <a href=\"https:\/\/daoinsights.com\/works\/cotti-coffee-the-brand-rewriting-chinas-beverage-price-floor\/?_thumbnail_id=48560\" target=\"_blank\" rel=\"noreferrer noopener\">while Cotti operates more than 15,000<\/a>. What\u2019s changed is not the hierarchy, but the pace. Lucky Cup is now expanding faster than both.\u00a0<\/p>\n\n\n\n<p>Founded in 2017, Lucky Cup spent its early years growing quietly. The turning point came in 2020, when then-general manager Zhang Hongfu led a strategic reset. The chain shifted to ultra-low pricing, embraced franchising, and refreshed its brand image. Crucially, it was folded more tightly into Mixue\u2019s centralised supply chain, giving it perks on cost that many rivals lack.&nbsp;<\/p>\n\n\n\n<p>The formula has proven effective. Drinks typically sell for <a href=\"https:\/\/technode.com\/2025\/07\/18\/mixues-coffee-arm-sets-10000-store-goal-for-2025-eyes-higher-tier-cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">RMB 6-8 (under US $1.10)<\/a> \u2013 a price point that has resonated with value-conscious consumers, particularly students and lower-tier city shoppers. <strong>Lucky Cup added more than 2,800 new stores (net) between 2022 and 2023, with growth hitting faster speeds this year.\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/11\/\u5927\u5bb6\u597d\uff01\u6211\u662f\u5e78\u8fd0\u5496\u7684\u59b9\u59b9\u5e78\u8fd0\u676f\u54c8\u54c8\u54c8\u54c8\u54c8_1_\u59a5\u59a5\u5927\u51a4\u79cd_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1024x1024.jpg\" alt=\"Lucky Cup\" class=\"wp-image-48645\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/11\/\u5927\u5bb6\u597d\uff01\u6211\u662f\u5e78\u8fd0\u5496\u7684\u59b9\u59b9\u5e78\u8fd0\u676f\u54c8\u54c8\u54c8\u54c8\u54c8_1_\u59a5\u59a5\u5927\u51a4\u79cd_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1024x1024.jpg 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/11\/\u5927\u5bb6\u597d\uff01\u6211\u662f\u5e78\u8fd0\u5496\u7684\u59b9\u59b9\u5e78\u8fd0\u676f\u54c8\u54c8\u54c8\u54c8\u54c8_1_\u59a5\u59a5\u5927\u51a4\u79cd_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-300x300.jpg 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/11\/\u5927\u5bb6\u597d\uff01\u6211\u662f\u5e78\u8fd0\u5496\u7684\u59b9\u59b9\u5e78\u8fd0\u676f\u54c8\u54c8\u54c8\u54c8\u54c8_1_\u59a5\u59a5\u5927\u51a4\u79cd_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-150x150.jpg 150w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/11\/\u5927\u5bb6\u597d\uff01\u6211\u662f\u5e78\u8fd0\u5496\u7684\u59b9\u59b9\u5e78\u8fd0\u676f\u54c8\u54c8\u54c8\u54c8\u54c8_1_\u59a5\u59a5\u5927\u51a4\u79cd_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x768.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/11\/\u5927\u5bb6\u597d\uff01\u6211\u662f\u5e78\u8fd0\u5496\u7684\u59b9\u59b9\u5e78\u8fd0\u676f\u54c8\u54c8\u54c8\u54c8\u54c8_1_\u59a5\u59a5\u5927\u51a4\u79cd_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x400.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/11\/\u5927\u5bb6\u597d\uff01\u6211\u662f\u5e78\u8fd0\u5496\u7684\u59b9\u59b9\u5e78\u8fd0\u676f\u54c8\u54c8\u54c8\u54c8\u54c8_1_\u59a5\u59a5\u5927\u51a4\u79cd_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x800.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/11\/\u5927\u5bb6\u597d\uff01\u6211\u662f\u5e78\u8fd0\u5496\u7684\u59b9\u59b9\u5e78\u8fd0\u676f\u54c8\u54c8\u54c8\u54c8\u54c8_1_\u59a5\u59a5\u5927\u51a4\u79cd_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><sub>Image: Rednote\/\u59a5\u59a5\u5927\u51a4\u79cd<\/sub><\/figcaption><\/figure>\n\n\n\n<p>October underscored that momentum: <a href=\"https:\/\/en.jiemian.com\/article\/13673526.html?\" target=\"_blank\" rel=\"noreferrer noopener\">Lucky Cup opened around 1,100 stores in the month, outpacing both Luckin (905) and Cotti (597)<\/a>. The chain now operates in over 300 Chinese cities, including more than 1,000 locations in tier-one markets and around 100 in Beijing. It also opened its first overseas store in Malaysia in August, signalling early ambitions beyond China.&nbsp;<\/p>\n\n\n\n<p><strong>The wider competitive context is more unforgiving. China\u2019s coffee market is in the midst of a polarising price war.<\/strong> On one end are brands like Lucky Cup, Luckin and Cotti, that can afford to slash prices to find consumers. At the other end are more boutique, experience-driven \u2013 and often independent \u2013 businesses. Slashed prices work but will only keep working so long. Growth in the market is slowing. Market reports point to the fact that the days of explosive booms are over. Though try telling that to the people in charge at Lucky Cup.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lucky Cup (\u5e78\u8fd0\u676f), Mixue\u2019s ultra-low budget coffee chain, has surpassed the 10,000-store mark. It\u2019s a milestone for the company and a bookmark in the story of China\u2019s increasingly competitive coffee market.\u00a0\u00a0 The brand, wholly operated by Mixue Bingcheng (\u871c\u96ea\u51b0\u57ce), now sits firmly behind only Luckin Coffee (\u745e\u5e78\u5496\u5561) and Cotti Coffee (\u5e93\u8fea\u5496\u5561) in store count. Luckin [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":48646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[69,62],"class_list":["post-48644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-food-beverage","tag-news-marketing-branding","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lucky Cup hits 10,000 stores as China\u2019s coffee wars deepen<\/title>\n<meta name=\"description\" content=\"Lucky Cup has hit 10,000 stores, putting it in competition with the big boys of the Chinese coffee market, but how much more market is there?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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