{"id":49182,"date":"2026-01-20T05:10:50","date_gmt":"2026-01-20T05:10:50","guid":{"rendered":"https:\/\/daoinsights.com\/?p=49182"},"modified":"2026-01-20T05:12:38","modified_gmt":"2026-01-20T05:12:38","slug":"cotti-coffee-hubert-barrere","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/","title":{"rendered":"Cotti Coffee is selling RMB 9.9 lattes with couture kin Hubert Barrere"},"content":{"rendered":"\n

Cotti Coffee (\u5e93\u8fea\u5496\u5561) has launched a new set of French-inspired drinks and announced a \u2018deep collaboration\u2019 with Hubert Barrere, a French designer best known as the creative director of Lesage (\u52d2\u8428\u65e5) \u2013 the storied embroidery atelier under Chanel\u2019s M\u00e9tiers d\u2019Art umbrella.\u00a0<\/p>\n\n\n\n

The campaign \u2013 themed with the titles Powdered Paris (\u7c89\u58a8\u5df4\u9ece) and Rich Girl Chic (\u5343\u91d1\u683c\u8c03) \u2013 brings high-fashion codes into Cotti\u2019s everyday coffee ritual through co-branded paper bags, cup sleeves and silk scarves.  <\/p>\n\n\n\n

\"Cotti
Image: Rednote\/Cotti Coffee \u5e93\u8fea\u5496\u5561<\/sub><\/figcaption><\/figure>\n\n\n\n

The design language is deliberately recognisable. Cotti pulls from tweed \u2013 a signature material in French luxury fashion \u2013 and reworks it into packaging textures and colour blocking<\/strong>. Powdered Paris uses a pink-and-black palette, with tweed-like patterns printed across cups and bags that mimic the feel of a wool jacket. Rich Girl Chic leans into diagonal tweed motifs and embroidery-style detailing on cup sleeves, pushing the look closer to an accessory than a disposable add-on.\u00a0<\/p>\n\n\n\n

On Chinese social platforms, the Cotti Coffee Hubert Barrere campaign has triggered a wave of secondary creation<\/strong>. Users have been turning the paper bags into bag charms, desktop creations, and even DIY clothing pieces. The silk scarf, meanwhile, has shown up in outfit posts as a styling item.\u00a0\u00a0<\/p>\n\n\n\n

\"Cotti
Image: Rednote\/Cotti Coffee \u5e93\u8fea\u5496\u5561<\/sub><\/figcaption><\/figure>\n\n\n\n

Rather than leave the buzz to run on its own, Cotti has actively joined in. The brand has released official DIY tutorials and launched a themed peripheral design competition, positioning the campaign as something consumers can play around with, not just buy.\u00a0\u00a0<\/p>\n\n\n\n

The appeal is partly the contract. A mass-market chain pairing a RMB 99 price point with a Chanel-linked crafts figure creates a mismatch that feels meme-ready and shareable<\/a>. But it also speaks to broader consumer logic in China right now. Young shoppers are still chasing value, yet increasingly want purchases to deliver on mood, identity and social currency. For Cotti, the collaboration does more than refresh its menu. It turns packaging into content, and coffee into a wearable, postable fashion moment.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Cotti Coffee (\u5e93\u8fea\u5496\u5561) has launched a new set of French-inspired drinks and announced a \u2018deep collaboration\u2019 with Hubert Barrere, a French designer best known as the creative director of Lesage (\u52d2\u8428\u65e5) \u2013 the storied embroidery atelier under Chanel\u2019s M\u00e9tiers d\u2019Art umbrella.\u00a0 The campaign \u2013 themed with the titles Powdered Paris (\u7c89\u58a8\u5df4\u9ece) and Rich Girl Chic […]<\/p>\n","protected":false},"author":2,"featured_media":49186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[66,69,62],"class_list":["post-49182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-fashion-retail","tag-industries-food-beverage","tag-news-marketing-branding","has-thumbnail"],"acf":[],"yoast_head":"\nCotti Coffee is selling lattes with couture king Hubert Barrere<\/title>\n<meta name=\"description\" content=\"Cotti Coffee and Hubert Barrere partner up to tell a new brand story, one with Paris as the focus and French fashion at its core.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cotti Coffee is selling lattes with couture king Hubert Barrere\" \/>\n<meta property=\"og:description\" content=\"Cotti Coffee and Hubert Barrere partner up to tell a new brand story, one with Paris as the focus and French fashion at its core.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/\" \/>\n<meta property=\"og:site_name\" content=\"Dao Insights\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T05:10:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T05:12:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/01\/\ud83c\udf80\u8054\u540d\u9650\u91cf\u4e1d\u5dfe\u7b49\u4f60\u6765\u642d\u914d\uff01_5_Cotti-Coffee-\u5e93\u8fea\u5496\u5561_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"578\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dao Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dao Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/cotti-coffee-hubert-barrere\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/cotti-coffee-hubert-barrere\\\/\"},\"author\":{\"name\":\"Dao Team\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/person\\\/1af4f94d9761a5f0102a4d4150edf978\"},\"headline\":\"Cotti Coffee is selling RMB 9.9 lattes with couture kin Hubert Barrere\",\"datePublished\":\"2026-01-20T05:10:50+00:00\",\"dateModified\":\"2026-01-20T05:12:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/cotti-coffee-hubert-barrere\\\/\"},\"wordCount\":335,\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/cotti-coffee-hubert-barrere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/\ud83c\udf80\u8054\u540d\u9650\u91cf\u4e1d\u5dfe\u7b49\u4f60\u6765\u642d\u914d\uff01_5_Cotti-Coffee-\u5e93\u8fea\u5496\u5561_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"keywords\":[\"Industries - Fashion & Retail\",\"Industries - Food & Beverage\",\"News - Marketing & Branding\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/cotti-coffee-hubert-barrere\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/cotti-coffee-hubert-barrere\\\/\",\"name\":\"Cotti Coffee is selling lattes with couture king Hubert Barrere\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/cotti-coffee-hubert-barrere\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/cotti-coffee-hubert-barrere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/\ud83c\udf80\u8054\u540d\u9650\u91cf\u4e1d\u5dfe\u7b49\u4f60\u6765\u642d\u914d\uff01_5_Cotti-Coffee-\u5e93\u8fea\u5496\u5561_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"datePublished\":\"2026-01-20T05:10:50+00:00\",\"dateModified\":\"2026-01-20T05:12:38+00:00\",\"description\":\"Cotti Coffee and Hubert Barrere partner up to tell a new brand story, one with Paris as the focus and French fashion at its core.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/cotti-coffee-hubert-barrere\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/daoinsights.com\\\/news\\\/cotti-coffee-hubert-barrere\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/cotti-coffee-hubert-barrere\\\/#primaryimage\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/\ud83c\udf80\u8054\u540d\u9650\u91cf\u4e1d\u5dfe\u7b49\u4f60\u6765\u642d\u914d\uff01_5_Cotti-Coffee-\u5e93\u8fea\u5496\u5561_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/\ud83c\udf80\u8054\u540d\u9650\u91cf\u4e1d\u5dfe\u7b49\u4f60\u6765\u642d\u914d\uff01_5_Cotti-Coffee-\u5e93\u8fea\u5496\u5561_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"width\":2048,\"height\":578},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/cotti-coffee-hubert-barrere\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/daoinsights.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cotti Coffee is selling RMB 9.9 lattes with couture kin Hubert Barrere\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"name\":\"Dao Insights\",\"description\":\"News, trends, and case studies from China\",\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/daoinsights.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\",\"name\":\"Dao Insights\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"width\":2400,\"height\":2400,\"caption\":\"Dao Insights\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/person\\\/1af4f94d9761a5f0102a4d4150edf978\",\"name\":\"Dao Team\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cotti Coffee is selling lattes with couture king Hubert Barrere","description":"Cotti Coffee and Hubert Barrere partner up to tell a new brand story, one with Paris as the focus and French fashion at its core.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/","og_locale":"en_US","og_type":"article","og_title":"Cotti Coffee is selling lattes with couture king Hubert Barrere","og_description":"Cotti Coffee and Hubert Barrere partner up to tell a new brand story, one with Paris as the focus and French fashion at its core.","og_url":"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/","og_site_name":"Dao Insights","article_published_time":"2026-01-20T05:10:50+00:00","article_modified_time":"2026-01-20T05:12:38+00:00","og_image":[{"width":2048,"height":578,"url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/01\/\ud83c\udf80\u8054\u540d\u9650\u91cf\u4e1d\u5dfe\u7b49\u4f60\u6765\u642d\u914d\uff01_5_Cotti-Coffee-\u5e93\u8fea\u5496\u5561_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","type":"image\/jpeg"}],"author":"Dao Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dao Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/#article","isPartOf":{"@id":"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/"},"author":{"name":"Dao Team","@id":"https:\/\/daoinsights.com\/#\/schema\/person\/1af4f94d9761a5f0102a4d4150edf978"},"headline":"Cotti Coffee is selling RMB 9.9 lattes with couture kin Hubert Barrere","datePublished":"2026-01-20T05:10:50+00:00","dateModified":"2026-01-20T05:12:38+00:00","mainEntityOfPage":{"@id":"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/"},"wordCount":335,"publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"image":{"@id":"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/01\/\ud83c\udf80\u8054\u540d\u9650\u91cf\u4e1d\u5dfe\u7b49\u4f60\u6765\u642d\u914d\uff01_5_Cotti-Coffee-\u5e93\u8fea\u5496\u5561_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","keywords":["Industries - Fashion & Retail","Industries - Food & Beverage","News - Marketing & Branding"],"articleSection":["News"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/daoinsights.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/","url":"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/","name":"Cotti Coffee is selling lattes with couture king Hubert Barrere","isPartOf":{"@id":"https:\/\/daoinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/#primaryimage"},"image":{"@id":"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/01\/\ud83c\udf80\u8054\u540d\u9650\u91cf\u4e1d\u5dfe\u7b49\u4f60\u6765\u642d\u914d\uff01_5_Cotti-Coffee-\u5e93\u8fea\u5496\u5561_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","datePublished":"2026-01-20T05:10:50+00:00","dateModified":"2026-01-20T05:12:38+00:00","description":"Cotti Coffee and Hubert Barrere partner up to tell a new brand story, one with Paris as the focus and French fashion at its core.","breadcrumb":{"@id":"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/#primaryimage","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/01\/\ud83c\udf80\u8054\u540d\u9650\u91cf\u4e1d\u5dfe\u7b49\u4f60\u6765\u642d\u914d\uff01_5_Cotti-Coffee-\u5e93\u8fea\u5496\u5561_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/01\/\ud83c\udf80\u8054\u540d\u9650\u91cf\u4e1d\u5dfe\u7b49\u4f60\u6765\u642d\u914d\uff01_5_Cotti-Coffee-\u5e93\u8fea\u5496\u5561_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","width":2048,"height":578},{"@type":"BreadcrumbList","@id":"https:\/\/daoinsights.com\/news\/cotti-coffee-hubert-barrere\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/daoinsights.com\/"},{"@type":"ListItem","position":2,"name":"Cotti Coffee is selling RMB 9.9 lattes with couture kin Hubert Barrere"}]},{"@type":"WebSite","@id":"https:\/\/daoinsights.com\/#website","url":"https:\/\/daoinsights.com\/","name":"Dao Insights","description":"News, trends, and case studies from China","publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/daoinsights.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/daoinsights.com\/#organization","name":"Dao Insights","url":"https:\/\/daoinsights.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","width":2400,"height":2400,"caption":"Dao Insights"},"image":{"@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/daoinsights.com\/#\/schema\/person\/1af4f94d9761a5f0102a4d4150edf978","name":"Dao Team"}]}},"_links":{"self":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts\/49182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/comments?post=49182"}],"version-history":[{"count":0,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts\/49182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media\/49186"}],"wp:attachment":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media?parent=49182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/categories?post=49182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/tags?post=49182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}