{"id":49256,"date":"2026-01-27T06:25:43","date_gmt":"2026-01-27T06:25:43","guid":{"rendered":"https:\/\/daoinsights.com\/?p=49256"},"modified":"2026-01-27T06:26:22","modified_gmt":"2026-01-27T06:26:22","slug":"rednote-knitting","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/rednote-knitting\/","title":{"rendered":"Rednote brings together its knitting community\u00a0in offline activation"},"content":{"rendered":"\n

Rednote (\u5c0f\u7ea2\u4e66) has found an activation in a place most platforms overlook: knitting. This week, the lifestyle app hosted an offline gathering in Shanghai for zhin\u00fc<\/em> (\u7ec7\u5973), an affectionate term self-prescribed by women. The idea was to bring a niche hobby out of the comment section and into a physical space.\u00a0\u00a0<\/p>\n\n\n\n

The event drew a mix of veteran crafters, curious newcomers and the kind of people who dropped in to take a quick look but ended up sticking around<\/strong>. The whole setup leans heavily on Rednote\u2019s creator economy: a curated marketplace featuring 17 knitting stalls selling handmade pieces, while more than ten exhibitions turned the venue into a walk-through showcase of what the platform\u2019s community has been making. Of course, none of this came without opportunities for the kind of photo taking that can easily translate back into posts<\/a>. \u00a0<\/p>\n\n\n\n

\n
\"rednote<\/figure>\n\n\n\n
\"rednote<\/figure>\n
Images: Rednote\/\u624b\u5de5\u85af<\/sub><\/figcaption><\/figure>\n\n\n\n

But the sharpest move was how the event framed knitting as a lifestyle, not just a skill. Rednote went as far as arranging traditional Chinese medicine consultations focused on wrists and necks, a nod to the aches that come with hours of repetitive work. It also ran a yarn recycling pop-up, encouraging a conscious consumption message.  <\/p>\n\n\n\n

It\u2019s not a push that stops in Shanghai. Rednote has also teamed up with Starbucks<\/strong> \u2013 yes, that Starbucks \u2013 to create more than 1,000 \u2018craft-friendly\u2019 locations around China where users can bring their projects, sit for an afternoon, or join a themed session.<\/p>\n\n\n\n

\n
\"rednote<\/figure>\n\n\n\n
\"rednote<\/figure>\n
Images: Rednote\/\u624b\u5de5\u85af<\/sub><\/figcaption><\/figure>\n\n\n\n

The strategy reflects Rednote\u2019s wider bet on long-tail interests. The platform has begun shifting itself toward being the home of interest communities, not just a forum for posting and comments. In its 2025 Interest Report, Rednote said knitting and crochet were among the year\u2019s top interests<\/a>. This is a platform listening to its users and leaning into a strategy of online-to-offline community building. \u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Rednote (\u5c0f\u7ea2\u4e66) has found an activation in a place most platforms overlook: knitting. This week, the lifestyle app hosted an offline gathering in Shanghai for zhin\u00fc (\u7ec7\u5973), an affectionate term self-prescribed by women. The idea was to bring a niche hobby out of the comment section and into a physical space.\u00a0\u00a0 The event drew a […]<\/p>\n","protected":false},"author":2,"featured_media":49261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[74,62],"class_list":["post-49256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-digital-society","tag-news-marketing-branding","has-thumbnail"],"acf":[],"yoast_head":"\nRednote brings together its knitting community in offline activation<\/title>\n<meta name=\"description\" content=\"Rednote knows knitting is a user-favourite pastime. In an effort to be the glue that holds community together, they took the fans offline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/news\/rednote-knitting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rednote brings together its knitting community in offline activation\" \/>\n<meta property=\"og:description\" content=\"Rednote knows knitting is a user-favourite pastime. In an effort to be the glue that holds community together, they took the fans offline.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daoinsights.com\/news\/rednote-knitting\/\" \/>\n<meta property=\"og:site_name\" content=\"Dao Insights\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-27T06:25:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T06:26:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/01\/\u51ac\u5929\u8981\uff01\u7ec7\u5973\u7684\u805a\u4f1a\uff01_1_\u624b\u5de5\u85af_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dao Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dao Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/rednote-knitting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/rednote-knitting\\\/\"},\"author\":{\"name\":\"Dao Team\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/person\\\/1af4f94d9761a5f0102a4d4150edf978\"},\"headline\":\"Rednote brings together its knitting community\u00a0in offline activation\",\"datePublished\":\"2026-01-27T06:25:43+00:00\",\"dateModified\":\"2026-01-27T06:26:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/rednote-knitting\\\/\"},\"wordCount\":315,\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/rednote-knitting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/\u51ac\u5929\u8981\uff01\u7ec7\u5973\u7684\u805a\u4f1a\uff01_1_\u624b\u5de5\u85af_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"keywords\":[\"Industries - Digital Society\",\"News - Marketing & Branding\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/rednote-knitting\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/rednote-knitting\\\/\",\"name\":\"Rednote brings together its knitting community in offline activation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/rednote-knitting\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/rednote-knitting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/\u51ac\u5929\u8981\uff01\u7ec7\u5973\u7684\u805a\u4f1a\uff01_1_\u624b\u5de5\u85af_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"datePublished\":\"2026-01-27T06:25:43+00:00\",\"dateModified\":\"2026-01-27T06:26:22+00:00\",\"description\":\"Rednote knows knitting is a user-favourite pastime. In an effort to be the glue that holds community together, they took the fans offline.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/rednote-knitting\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/daoinsights.com\\\/news\\\/rednote-knitting\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/rednote-knitting\\\/#primaryimage\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/\u51ac\u5929\u8981\uff01\u7ec7\u5973\u7684\u805a\u4f1a\uff01_1_\u624b\u5de5\u85af_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/\u51ac\u5929\u8981\uff01\u7ec7\u5973\u7684\u805a\u4f1a\uff01_1_\u624b\u5de5\u85af_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"width\":2048,\"height\":854},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/rednote-knitting\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/daoinsights.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rednote brings together its knitting community\u00a0in offline activation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"name\":\"Dao Insights\",\"description\":\"News, trends, and case studies from China\",\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/daoinsights.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\",\"name\":\"Dao Insights\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"width\":2400,\"height\":2400,\"caption\":\"Dao Insights\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/person\\\/1af4f94d9761a5f0102a4d4150edf978\",\"name\":\"Dao Team\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rednote brings together its knitting community in offline activation","description":"Rednote knows knitting is a user-favourite pastime. In an effort to be the glue that holds community together, they took the fans offline.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/daoinsights.com\/news\/rednote-knitting\/","og_locale":"en_US","og_type":"article","og_title":"Rednote brings together its knitting community in offline activation","og_description":"Rednote knows knitting is a user-favourite pastime. In an effort to be the glue that holds community together, they took the fans offline.","og_url":"https:\/\/daoinsights.com\/news\/rednote-knitting\/","og_site_name":"Dao Insights","article_published_time":"2026-01-27T06:25:43+00:00","article_modified_time":"2026-01-27T06:26:22+00:00","og_image":[{"width":2048,"height":854,"url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/01\/\u51ac\u5929\u8981\uff01\u7ec7\u5973\u7684\u805a\u4f1a\uff01_1_\u624b\u5de5\u85af_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","type":"image\/jpeg"}],"author":"Dao Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dao Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/daoinsights.com\/news\/rednote-knitting\/#article","isPartOf":{"@id":"https:\/\/daoinsights.com\/news\/rednote-knitting\/"},"author":{"name":"Dao Team","@id":"https:\/\/daoinsights.com\/#\/schema\/person\/1af4f94d9761a5f0102a4d4150edf978"},"headline":"Rednote brings together its knitting community\u00a0in offline activation","datePublished":"2026-01-27T06:25:43+00:00","dateModified":"2026-01-27T06:26:22+00:00","mainEntityOfPage":{"@id":"https:\/\/daoinsights.com\/news\/rednote-knitting\/"},"wordCount":315,"publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"image":{"@id":"https:\/\/daoinsights.com\/news\/rednote-knitting\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/01\/\u51ac\u5929\u8981\uff01\u7ec7\u5973\u7684\u805a\u4f1a\uff01_1_\u624b\u5de5\u85af_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","keywords":["Industries - Digital Society","News - Marketing & Branding"],"articleSection":["News"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/daoinsights.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/daoinsights.com\/news\/rednote-knitting\/","url":"https:\/\/daoinsights.com\/news\/rednote-knitting\/","name":"Rednote brings together its knitting community in offline activation","isPartOf":{"@id":"https:\/\/daoinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/daoinsights.com\/news\/rednote-knitting\/#primaryimage"},"image":{"@id":"https:\/\/daoinsights.com\/news\/rednote-knitting\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/01\/\u51ac\u5929\u8981\uff01\u7ec7\u5973\u7684\u805a\u4f1a\uff01_1_\u624b\u5de5\u85af_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","datePublished":"2026-01-27T06:25:43+00:00","dateModified":"2026-01-27T06:26:22+00:00","description":"Rednote knows knitting is a user-favourite pastime. In an effort to be the glue that holds community together, they took the fans offline.","breadcrumb":{"@id":"https:\/\/daoinsights.com\/news\/rednote-knitting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/daoinsights.com\/news\/rednote-knitting\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/news\/rednote-knitting\/#primaryimage","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/01\/\u51ac\u5929\u8981\uff01\u7ec7\u5973\u7684\u805a\u4f1a\uff01_1_\u624b\u5de5\u85af_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/01\/\u51ac\u5929\u8981\uff01\u7ec7\u5973\u7684\u805a\u4f1a\uff01_1_\u624b\u5de5\u85af_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","width":2048,"height":854},{"@type":"BreadcrumbList","@id":"https:\/\/daoinsights.com\/news\/rednote-knitting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/daoinsights.com\/"},{"@type":"ListItem","position":2,"name":"Rednote brings together its knitting community\u00a0in offline activation"}]},{"@type":"WebSite","@id":"https:\/\/daoinsights.com\/#website","url":"https:\/\/daoinsights.com\/","name":"Dao Insights","description":"News, trends, and case studies from China","publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/daoinsights.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/daoinsights.com\/#organization","name":"Dao Insights","url":"https:\/\/daoinsights.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","width":2400,"height":2400,"caption":"Dao Insights"},"image":{"@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/daoinsights.com\/#\/schema\/person\/1af4f94d9761a5f0102a4d4150edf978","name":"Dao Team"}]}},"_links":{"self":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts\/49256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/comments?post=49256"}],"version-history":[{"count":0,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts\/49256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media\/49261"}],"wp:attachment":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media?parent=49256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/categories?post=49256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/tags?post=49256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}