{"id":49367,"date":"2026-02-04T10:54:04","date_gmt":"2026-02-04T10:54:04","guid":{"rendered":"https:\/\/daoinsights.com\/?p=49367"},"modified":"2026-02-04T10:54:37","modified_gmt":"2026-02-04T10:54:37","slug":"apple-sales-china-rebound","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/apple-sales-china-rebound\/","title":{"rendered":"Apple sales break records with signs of a China rebound\u00a0"},"content":{"rendered":"\n

Apple just delivered a solid fiscal quarter, and this time China was not a pain point, but the growth engine. For the quarter ended December 27, 2025, the company reported revenue of US$143.76 billion, up 16% year on year, and net profit of US$42.10 billion, up 15.9%.\u00a0We could be looking at the start of an Apple sales rebound in China.<\/p>\n\n\n\n

The iPhone did most of that heavy lifting with a revenue jump of 23% powered by the release of the iPhone 17<\/strong>. Services revenue also jumped 14%, boosting the profit line. These figures are from Apple\u2019s global books, but Greater China has the headline factor.\u00a0\u00a0<\/p>\n\n\n\n

Apple sales’ China rebound\u00a0<\/h2>\n\n\n\n
\"apple
Image: Unsplash\/Bagus Hernawan<\/sub><\/figcaption><\/figure>\n\n\n\n

Revenue there rose 38% to US$25.53 billion, the fastest growth of any region<\/a>. CEO Tim Cook said Apple set records in China for both upgraders \u2013 users that replace an old iPhone with the latest model \u2013 and switchers \u2013 users switching from a rival handset brand. He also said that more localised features and government-backed trade-in subsidies helped these stats.  <\/p>\n\n\n\n

That rebound is big news for Apple. Their China business has been under visible pressure in recent years.<\/strong> Until fairly recently, the company was facing a slowdown in Greater China sales. This was in part to a Chinese consumer preference in homegrown, rival brands \u2013 think Xiaomi, Huawei, Oppo \u2013 and issues getting Apple AI up to scratch<\/a>. In the first fiscal quarter of 2024 things looked particularly bleak, with iPhone sales down 24% year on year, and Huawei units sales data showing a 64% rise.<\/a>\u00a0\u00a0<\/p>\n\n\n\n

Apple has recently announced plans to use Google\u2019s Gemini to support Siri upgrades, which solves a big problem for the brand\u2019s lagging AI capabilities. For now the results point to a rebound and not a reset. Apple\u2019s China business still faces pressure from aggressive domestic rivals. But this quarterly Apple sales rebound in China shows the company can regain momentum when product cycles, subsidies and localisation align.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple just delivered a solid fiscal quarter, and this time China was not a pain point, but the growth engine. For the quarter ended December 27, 2025, the company reported revenue of US$143.76 billion, up 16% year on year, and net profit of US$42.10 billion, up 15.9%.\u00a0We could be looking at the start of an […]<\/p>\n","protected":false},"author":2,"featured_media":49369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[74,7],"class_list":["post-49367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-digital-society","tag-industries-technology","has-thumbnail"],"acf":[],"yoast_head":"\nApple sales break records with signs of a China rebound\u00a0<\/title>\n<meta name=\"description\" content=\"Apple sales show signs of a China rebound\u00a0with a strong fiscal quater in late 2025. 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