{"id":49613,"date":"2026-02-24T08:43:11","date_gmt":"2026-02-24T08:43:11","guid":{"rendered":"https:\/\/daoinsights.com\/?p=49613"},"modified":"2026-02-25T07:45:53","modified_gmt":"2026-02-25T07:45:53","slug":"bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/","title":{"rendered":"ByteDance turns Spring Festival Gala into AI showcase with Doubao surge\u00a0"},"content":{"rendered":"\n

China\u2019s most-watched television event has become an unlikely proving ground for consumer AI. During this year\u2019s Spring Festival Gala, ByteDance embedded its chatbot Doubao (\u8c46\u5305)<\/a> directly into the broadcast. The scale of the engagement is pretty hard to ignore.\u00a0\u00a0<\/p>\n\n\n\n

Doubao recorded 1.9 billion interactions over the course of the show<\/a>. That figure spans everything from viewers tapping prompts to generating responses in real time, effectively turning a passive viewing experience into something closer to a second-screen activation.\u00a0\u00a0<\/p>\n\n\n\n

\"ByteDance
Image: Weibo\/\u76ae\u76ae\u63a8<\/sub><\/figcaption><\/figure>\n\n\n\n

So how did they pull this off? The integration went beyond simple product placement.<\/strong> Doubao appeared through on-screen cues, interactive features, and AI-assisted explanations tied to performances. Viewers were prompted to ask questions, explore lyrics, and engage with content as it unfolded. The result was less an advert, more an infrastructure layer sitting quietly beneath the entertainment.\u00a0\u00a0<\/p>\n\n\n\n

Behind the scenes, ByteDance\u2019s Volcano Engine provided the computing backbone as the gala\u2019s official cloud partner. But it was Doubao \u2013 the consumer-facing app \u2013 that captured attention. At its peak, the system reportedly handled tens of billions of tokens per minute, underscoring both the scale of demand and the technical maturity required to sustain it.  <\/p>\n\n\n\n

\n
\"ByteDance<\/figure>\n\n\n\n
\"ByteDance<\/figure>\n
Images: Rednote\/\u8c46\u5305<\/sub><\/figcaption><\/figure>\n\n\n\n

ByteDance and the Spring Festival Gala: The wider picture<\/h2>\n\n\n\n

This isn\u2019t the only big AI play tied to the Spring Festival. <\/strong>Tencent and Alibaba were at it too, pushing their own versions of AI through red-packet giveaways with numbers in the billions of RMB. What ByteDance has demonstrated here is a different playbook. Rather than positioning AI as a standalone tool, Doubao was embedded into a cultural ritual with built-in reach. The gala\u2019s audience did the rest.\u00a0\u00a0<\/p>\n\n\n\n

This is important. What Tencent and Alibaba were seeking to do with their red packet giveaways<\/a> was secure traffic, because in China\u2019s AI race distribution matters most \u2013 sometimes even more than model performance. As with the red-packet push, what remains is the question of whether Doubao will be able to hold onto the users its gala gambit attracted.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

China\u2019s most-watched television event has become an unlikely proving ground for consumer AI. During this year\u2019s Spring Festival Gala, ByteDance embedded its chatbot Doubao (\u8c46\u5305) directly into the broadcast. The scale of the engagement is pretty hard to ignore.\u00a0\u00a0 Doubao recorded 1.9 billion interactions over the course of the show. That figure spans everything from […]<\/p>\n","protected":false},"author":2,"featured_media":49616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[7,63],"class_list":["post-49613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-technology","tag-news-platforms","has-thumbnail"],"acf":[],"yoast_head":"\nByteDance turns Spring Festival Gala into AI showcase<\/title>\n<meta name=\"description\" content=\"ByteDance embedded AI into the Spring Festival Gala. The result was millions of engagements in a market that rewards users captured.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ByteDance turns Spring Festival Gala into AI showcase\" \/>\n<meta property=\"og:description\" content=\"ByteDance embedded AI into the Spring Festival Gala. The result was millions of engagements in a market that rewards users captured.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/\" \/>\n<meta property=\"og:site_name\" content=\"Dao Insights\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-24T08:43:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T07:45:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/02\/\u7ed9\u5927\u5bb6\u62dc\u4e2a\u65e9\u5e74_1_\u8c46\u5305_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1138\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dao Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dao Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\\\/\"},\"author\":{\"name\":\"Dao Team\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/person\\\/1af4f94d9761a5f0102a4d4150edf978\"},\"headline\":\"ByteDance turns Spring Festival Gala into AI showcase with Doubao surge\u00a0\",\"datePublished\":\"2026-02-24T08:43:11+00:00\",\"dateModified\":\"2026-02-25T07:45:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\\\/\"},\"wordCount\":345,\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/\u7ed9\u5927\u5bb6\u62dc\u4e2a\u65e9\u5e74_1_\u8c46\u5305_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"keywords\":[\"Industries - Technology\",\"News - Platforms\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\\\/\",\"name\":\"ByteDance turns Spring Festival Gala into AI showcase\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/\u7ed9\u5927\u5bb6\u62dc\u4e2a\u65e9\u5e74_1_\u8c46\u5305_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"datePublished\":\"2026-02-24T08:43:11+00:00\",\"dateModified\":\"2026-02-25T07:45:53+00:00\",\"description\":\"ByteDance embedded AI into the Spring Festival Gala. The result was millions of engagements in a market that rewards users captured.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/daoinsights.com\\\/news\\\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\\\/#primaryimage\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/\u7ed9\u5927\u5bb6\u62dc\u4e2a\u65e9\u5e74_1_\u8c46\u5305_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/\u7ed9\u5927\u5bb6\u62dc\u4e2a\u65e9\u5e74_1_\u8c46\u5305_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"width\":2048,\"height\":1138},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/daoinsights.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ByteDance turns Spring Festival Gala into AI showcase with Doubao surge\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"name\":\"Dao Insights\",\"description\":\"News, trends, and case studies from China\",\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/daoinsights.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\",\"name\":\"Dao Insights\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"width\":2400,\"height\":2400,\"caption\":\"Dao Insights\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/person\\\/1af4f94d9761a5f0102a4d4150edf978\",\"name\":\"Dao Team\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ByteDance turns Spring Festival Gala into AI showcase","description":"ByteDance embedded AI into the Spring Festival Gala. The result was millions of engagements in a market that rewards users captured.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/","og_locale":"en_US","og_type":"article","og_title":"ByteDance turns Spring Festival Gala into AI showcase","og_description":"ByteDance embedded AI into the Spring Festival Gala. The result was millions of engagements in a market that rewards users captured.","og_url":"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/","og_site_name":"Dao Insights","article_published_time":"2026-02-24T08:43:11+00:00","article_modified_time":"2026-02-25T07:45:53+00:00","og_image":[{"width":2048,"height":1138,"url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/02\/\u7ed9\u5927\u5bb6\u62dc\u4e2a\u65e9\u5e74_1_\u8c46\u5305_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","type":"image\/jpeg"}],"author":"Dao Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dao Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/#article","isPartOf":{"@id":"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/"},"author":{"name":"Dao Team","@id":"https:\/\/daoinsights.com\/#\/schema\/person\/1af4f94d9761a5f0102a4d4150edf978"},"headline":"ByteDance turns Spring Festival Gala into AI showcase with Doubao surge\u00a0","datePublished":"2026-02-24T08:43:11+00:00","dateModified":"2026-02-25T07:45:53+00:00","mainEntityOfPage":{"@id":"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/"},"wordCount":345,"publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"image":{"@id":"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/02\/\u7ed9\u5927\u5bb6\u62dc\u4e2a\u65e9\u5e74_1_\u8c46\u5305_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","keywords":["Industries - Technology","News - Platforms"],"articleSection":["News"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/daoinsights.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/","url":"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/","name":"ByteDance turns Spring Festival Gala into AI showcase","isPartOf":{"@id":"https:\/\/daoinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/#primaryimage"},"image":{"@id":"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/02\/\u7ed9\u5927\u5bb6\u62dc\u4e2a\u65e9\u5e74_1_\u8c46\u5305_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","datePublished":"2026-02-24T08:43:11+00:00","dateModified":"2026-02-25T07:45:53+00:00","description":"ByteDance embedded AI into the Spring Festival Gala. The result was millions of engagements in a market that rewards users captured.","breadcrumb":{"@id":"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/#primaryimage","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/02\/\u7ed9\u5927\u5bb6\u62dc\u4e2a\u65e9\u5e74_1_\u8c46\u5305_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/02\/\u7ed9\u5927\u5bb6\u62dc\u4e2a\u65e9\u5e74_1_\u8c46\u5305_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","width":2048,"height":1138},{"@type":"BreadcrumbList","@id":"https:\/\/daoinsights.com\/news\/bytedance-turns-spring-festival-gala-into-ai-showcase-with-doubao-surge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/daoinsights.com\/"},{"@type":"ListItem","position":2,"name":"ByteDance turns Spring Festival Gala into AI showcase with Doubao surge\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/daoinsights.com\/#website","url":"https:\/\/daoinsights.com\/","name":"Dao Insights","description":"News, trends, and case studies from China","publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/daoinsights.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/daoinsights.com\/#organization","name":"Dao Insights","url":"https:\/\/daoinsights.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","width":2400,"height":2400,"caption":"Dao Insights"},"image":{"@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/daoinsights.com\/#\/schema\/person\/1af4f94d9761a5f0102a4d4150edf978","name":"Dao Team"}]}},"_links":{"self":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts\/49613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/comments?post=49613"}],"version-history":[{"count":0,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts\/49613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media\/49616"}],"wp:attachment":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media?parent=49613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/categories?post=49613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/tags?post=49613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}