{"id":555,"date":"2020-07-31T10:51:00","date_gmt":"2020-07-31T10:51:00","guid":{"rendered":"https:\/\/daoinsights.com\/?post_type=event&#038;p=555"},"modified":"2022-10-19T00:46:27","modified_gmt":"2022-10-19T00:46:27","slug":"china-at-home-a-byob-live-event","status":"publish","type":"event","link":"https:\/\/daoinsights.com\/events\/china-at-home-a-byob-live-event\/","title":{"rendered":"Live Event &#8211; China@Home"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The World @ Home<\/h2>\n\n\n\n<figure class=\"wp-block-embed-youtube alignright wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/bqbFM3qpHks\n<\/div><\/figure>\n\n\n\n<p>COVID-19 forced millions of people&nbsp;across the globe&nbsp;to <strong>stay in their homes<\/strong> to protect themselves and others. <\/p>\n\n\n\n<p>With increased time&nbsp;indoors, the <strong>usage of living areas intensified<\/strong>. People started to purchase things to use at home, be that cooking utensils, workout gear,&nbsp;health-related products&nbsp;or entertainment items such as games, books,&nbsp;or tech. Due to limited offline shopping opportunities, most purchases <strong>had to be made<\/strong> <strong>online<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This was the&nbsp;case for pretty much everyone,&nbsp;right,&nbsp;regardless&nbsp;of which country.&nbsp;<\/p>\n\n\n\n<p><em>But&nbsp;what exactly did it all look like in China?&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p>Let\u2019s take a&nbsp;\u201ccribs-esque\u201d&nbsp;peek&nbsp;into people\u2019s homes&nbsp;to better understand the implications the virus may have had on <strong>Chinese consumer&nbsp;behaviour&nbsp;@Home<\/strong> with <strong>special guest Momo Estrella<\/strong>, the Head of Digital Design, China at <strong>IKEA<\/strong>.<\/p>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">Chinese under lockdown<\/h2>\n\n\n\n<p>Think about China and consider these random words: <em>996 working life, restaurant culture, online shopping, karaoke, live streaming, Chinese food, first-class education system,<\/em> \u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How well did and do you understand the Chinese way of life?<\/strong><\/h3>\n\n\n\n<p>Do you know what the average Chinese home\u2019s floor plan looks like and what, traditionally, during and after COVID-19, the <strong>roles of different rooms and the home<\/strong> in general were\/are? Which products and services belong\/ed to which room? Who were\/are the <strong>decision-makers<\/strong>?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Entering the home<\/h2>\n\n\n\n<p>In true BYOB style,&nbsp;we ask you to&nbsp;<em>Bring Your Own Brand<\/em>&nbsp;and give you&nbsp;plenty of opportunities&nbsp;to <strong>co-create<\/strong> the event to make it <strong>relevant for YOU<\/strong>.&nbsp;Expect <strong>live Q&amp;A throughout, polls, chats, exclusive&nbsp;materials<\/strong> and more.&nbsp;The goal is for you to walk away buzzing with new ideas and <strong>tangible next steps<\/strong>&nbsp;to \u201center\u201d digitally and \/ or physically into the Chinese home.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote alignright\"><blockquote><p>&#8220;Live means live&#8221;<\/p><\/blockquote><\/figure>\n\n\n\n<p>Whatever you say at this event will stay at the event. BYOB is under strict <strong>Chatham House Rules<\/strong> and there will be <strong>no recording<\/strong>. Don\u2019t miss out!<\/p>\n\n\n\n<p>We can\u2019t wait to literally <strong>open the door to China\u2019s homes<\/strong> with you!&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background has-black-background-color\" href=\"https:\/\/my.demio.com\/ref\/lX0k1JSGNjwra18d?utm_source=webinar&amp;utm_medium=Dao&amp;utm_campaign=webinar-300620\" style=\"border-radius:50px\" target=\"_blank\" rel=\"noreferrer noopener\">REGISTER HERE<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"author":2,"featured_media":1067,"template":"","class_list":["post-555","event","type-event","status-publish","has-post-thumbnail","hentry","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>China at Home | Event | Dao Insights<\/title>\n<meta name=\"description\" content=\"FREE live event with IKEA&#039;s Momo Estrella and Qumin&#039;s Tom Nixon. We discuss Chinese consumers and home retail in China. BYOB - bring your own brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/events\/china-at-home-a-byob-live-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China@Home - a BYOB Live Event\" \/>\n<meta property=\"og:description\" content=\"FREE live event with IKEA&#039;s Momo Estrella and Qumin&#039;s Tom Nixon. We discuss Chinese consumers and home retail in China. BYOB - bring your own brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daoinsights.com\/events\/china-at-home-a-byob-live-event\/\" \/>\n<meta property=\"og:site_name\" content=\"Dao Insights\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-19T00:46:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/07\/18a9889daf95be955075e7f13f8b0e2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"China@Home - a BYOB Live Event\" \/>\n<meta name=\"twitter:description\" content=\"FREE live event with IKEA&#039;s Momo Estrella and Qumin&#039;s Tom Nixon. We discuss Chinese consumers and home retail in China. 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